Hi @Seller_lg7fpL9uMfC31,

Striking the right balance for your ads strategy can be challenging so I can understand your frustration. While I am not an expert and won't be able to provide an exact strategy for your specific products, I did want to provide links to a few recent posts we have made about ads. They cover topics like readying your product pages for advertising, optimizing your keywords (which can help lower ACOS), and utilizing the suggested products function to help identify the best products in your portfolio to advertise.

• Ads Academy: Are your products ready for advertising?
• Ads Academy: Tips & tricks for Sponsored Product ads and keyword optimization
• Ads Academy: How Suggested Products can improve your campaigns

I hope some of this information helps. Let me know if you have any questions on the content linked above.

Tatiana

Hello! @Seller_eGHxgMfjdckiK

This is Roberto. I wanted to follow up on your post and drop a few resources that can further guide in advertising:

An advertising strategy to help you hit your business goals

Ads Academy: How Suggested Products can improve your campaigns

How to improve your products for advertising

Best of luck.

Roberto

Hello sellers!

Hopefully our Prime Day Preparation Checklist proved to be a useful resource as we approach this year’s event. To help with the Advertising and Marketing elements, our Amazon Ads team has put together a few key recommendations and resources so you can learn how to help grow your business not only during Prime Day, but for the long term too!

Check out these 4 recommendations on how to elevate your product strategies:

• Optimize product detail pages: Write a strong product title at approximately 60 characters and at least three bullet points in the description. Check out this guide on ‘How to improve your products for advertising. It’s also important to include four or more high-quality product images. Get help from Amazon Ads partners in the directory here.
• Plan your campaign based on inventory level and retail demand: Consider the seasonality and customer demand of the products you plan to advertise. For example, make sure your products are relevant to the given season, such as rain jackets for the spring and sunglasses for the summer. It’s also important make sure these products are in-stock.
• Keep your products reasonably priced: Shoppers may be more motivated to click on your ad, and potentially make a purchase, if you offer reasonable prices for your products.
• Select the right products to advertise: Advertise new products to help drive awareness of a product early on in its lifetime on the Amazon store. Engagement at the beginning of a product’s launch can help drive traffic, sales, and reviews. Additionally, add products with a ‘Forecasted demand’ label to your campaigns that are based on historical category trends, these products are more likely to see an increase in engagement in the next 4 weeks. Read more here.

As you finetune which products you advertise, it’s also important to budget efficiently for your campaigns. We have 3 budget recommendations to manage your budget:

• $10 minimum daily budget: Sponsored Products campaigns allow you to have full control over your budget, with daily or lifetime budget options. Our recommended minimum daily budget is $10, or your equivalent currency. Check out this guide for more budget tips.
• Leverage budget rules: Budget rules can help automatically adjust your spend, during a specific timeframe or when your campaign reaches a specific performance target. Learn more about the different budget rules in this guide.
• Monitor and track your campaigns: Set goals for your campaigns and monitor your ads to measure success. As an example, you may monitor your Return on ad spend, or ROAS to track how much you get out of the cost of your ads.

To get more advertising tips for Prime Day, please check out our guide for additional information.