Hello everyone,

I have a question regarding the correct process for submitting a new product listing on Amazon US when the trademark registration has not yet been officially filed.

I have already created my entire product listing and assigned it to the correct category. I intend to sell the product under a specific brand name.

I verified that this brand name is currently available in the U.S. (not used or registered by another company), but I haven’t filed the trademark yet because I am still waiting to receive the final physical prototype from my supplier.

Once I validate the prototype, I will immediately file the trademark registration.

However, I would like to proceed with submitting my product listing in the meantime.

My question is:

➡️ Is it allowed to submit a new product listing under a brand name that is not yet officially filed or registered as a trademark?

If not, what is the recommended process?

Should I submit the listing without a brand and update it later once the trademark is filed, or is there a specific procedure to follow to avoid issues with the listing or with Brand Registry in the future?

I would really appreciate any guidance or feedback from sellers who have been through this situation, or from anyone familiar with the correct approach.

Thank you in advance for your help!