Hello Forums!

How many of you have taken advantage of SELLER UNIVERSITY?

Amazon provides SELLER UNIVERSITY, at no extra charge, to all Sellers. This tool is always up to date, so it benefits not only the newer Sellers but also those who have been selling for a while.

You are able to: Browse All Topics - Customize your interests – Look into the Popular subjects – view what is Recently Updated

If Sellers take advantage of this tool prior to listing their very first ASIN, it is possible violations can be prevented, with just a little education and understanding. Some Account deactivations may have been avoided by Understanding Amazons Selling Policies Before Starting the Business.

To begin using this tool: From your menu – top left corner – drag down to Learn and slide over to SELLER UNIVERSITY. The same area you access Seller Forums.

You will learn how to navigate Seller Central, Account Settings, the Account Health Page, Performance Notifications and so very much more.

You will have access to videos, written Policies and Procedures and learning guides to answer questions you may have. This does take a bit of time and effort, but as you are opening your NEW Store and starting your NEW Business, isn’t it worth the time and effort?

I believe it is better to research Amazon Policies for Sellers directly from your own Seller Central. This way, you can be sure the information is current and correct.

Please research your Suppliers. Take time and Vet all the Suppliers you work with. Please make sure you are dealing with a Supplier that provides invoices that meet Amazon invoice requirements. Is your Supplier an Authorized Distributor for the Brand you wish to sell? Will your supplier provide you a Letter of Authorization for the products you are selling? Did you know: Your documents should be able to trace your products to the original manufacturer even if you did not purchase them directly from the original manufacturer.

Keep your documentation. You need to have access to your invoices, receipts, purchase orders, credit card statements as it relates to the purchase of your inventory. Tracking information from Suppliers, bills of lading, etc.

Check this out as a refresher: 11 tips to sell online successfully in 2025 – You may remember this information when setting up your store.

Do you remember the NEW SELLER GUIDE?

I would be interested in your feedback:

Did Seller University provide content relevant to what you needed?

How often do you use Seller University?

Do you have any suggestions for content additions?

Thank you for being a part of our seller community. We look forward to your continued success.