On Day 2 of Amazon Accelerate, we unveiled new resources designed to help you experiment with new products and drive growth across your entire catalog.

Launch and Grow New Selection

Opportunity Explorer now harnesses the power of AI to transform billions of customer interactions into tailored recommendations so you can create products customers love. You now have access to Unmet Demand Insights to identify selection gaps, and Niche Product Overview, which highlights high-potential niche categories. These capabilities provide AI-powered product proposals, demand forecasts, and key metrics to help you launch successful products.

Regional New Product Introduction enables you to launch new products with Fulfillment by Amazon (FBA) in a single region with the fast delivery speeds customers love. This approach lets you test new products in a focused area and reduces upfront inventory costs. Once you've identified winning products, you can confidently expand your inventory nationwide.

Amazon Vine now lets you enroll products as soon as you ship to FBA to help you gather rich, trusted reviews before you launch to customers in Amazon’s store. We've also expanded our Vine Voices network and improved category-expert matching to drive more credible and detailed reviews that fuel your growth.

Product Performance Spotlight helps you track and improve launches in real-time, benchmarking against similar products and alerting you when action is needed. It acts as your personal coach and highlights key actions to maximize momentum.

All of these innovations help you move from idea to best-seller faster and more confidently than ever before. To learn more, read the full announcement.

Simplify your global operations

Supply Chain by Amazon has grown to support over 600,000 sellers, moving more than 5 billion items annually across 17 countries. Sellers using these end-to-end solutions see nearly 20% higher sales. We're building on this momentum with groundbreaking additions to fuel your global growth.

Global Warehousing and Distribution (GWD) expands our AWD network worldwide so you can store products in bulk near manufacturing sites at lower cost and then release those products to destination countries when ready. Early pilots show products moving from GWD to our fulfillment network up to seven days faster, helping you keep items in stock for rapid delivery.

Amazon Global Logistics expands coverage with direct routes between major manufacturing hubs and popular destination countries. By 2026, we'll cover 96% of FBA inbound volume to ensure faster, more reliable inventory positioning for Prime delivery. We're also using generative AI to simplify customs clearance, cutting paperwork time by more than half to make the process faster and more reliable.

Multi-Channel Fulfillment now supports sellers on Walmart, Shopify, and SHEIN, in addition to existing channels like eBay, Etsy, Temu, and TikTok Shop. When combined with FBA, you can benefit from a single inventory pool across channels, reducing out-of-stock rates by 19% on average and improving inventory turnover by 12%.

To learn more about our latest supply chain innovations, read the full announcement.

If you missed Amazon Accelerate, make sure to visit the @SellOnAmazon Youtube account to view recordings of General Sessions and select breakouts in the coming days.