Did you know that brands enrolled in Amazon Brand Registry have three account roles available to them? Once you’ve enrolled your brand in Brand Registry, you’re assigned the roles of Rights Owner and Administrator. You can then affiliate users and assign roles to help manage your brand.

Each of these three account roles within Brand Registry has access to different tools:

1. Rights Owner: the trademark owner or their employee who is authorized to report violations. Users with this role have access to the Report a Violation tool and listing benefits.
2. Registered Agent: a third party who is authorized by the Rights Owner to report violations using Brand Registry tools.
3. Administrator: the user who has permission to assign roles to user accounts.

To assign roles to user accounts, follow these steps from the Brand Registry page:

1. Click Settings and select User permissions.
2. Locate the user account and click Manage.
3. Add or remove roles by checking or unchecking the corresponding boxes in the row for the brand.

To assign a new role, you must have the following required information:

1. Email address login of the Brand Registry user account
2. Brand name
3. Role or roles you would like to assign to the user account

To learn how to add an additional user to your Brand Registry watch this video.

Not yet enrolled in Brand Registry?

If you a brand owner with a pending or registered trademark for your brand, you can enroll in Brand Registry to get access to tools available exclusively to brand owners. Enroll today.