Introducing the Black-Owned Business badge
We're excited to share that we’re currently testing a Black-Owned Business badge to help customers identify products sold by certified Black-owned businesses on Amazon.
The Black-Owned Business badge will appear when the featured offer for a product in Search results and product detail pages is from a certified Black-owned business. Customers will also have the opportunity to visit the Black-owned business storefront.
US-based sellers with a valid diversity certification granted by a government agency or third-party supplier may be granted the Black-Owned Business badge in the coming weeks as we test this new feature.
Learn more about the Black-Owned Business badge or upload a diversity certification.
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I am here for the comments
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Big PR fail with the badge word, especially for those familiar with that kind of badge you know I’m thinking of.
Just waiting for this announcement thread to get nuked.
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Ah I see they are only “testing” it. lol Please publish the results! One way to stop racism is to stop being racist.
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This post received 67 likes as of 1:23pm Pac on 8/23/22. It was objecting to this initiative. I have been awarded the “great reply” badge. Now I have been notified that the community finds it offensive and my post is hidden. OK. I have scrubbed the post.
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