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Listing Lounge: Duplicate ASIN's, when and how to merge them
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Welcome to the Listings Lounge!
Pull up a chair and get ready to learn something new or refresh your knowledge on something you may already know.
When there are duplicate ASIN's on Amazon, it can cause customer confusion and make sellers question which listing they should purchase from. In order to improve the buyer experience and ensure that all products that are identical are on the same page, duplicate listings should be merged. This will also ensure that your ASIN's are not in violation of the Product Detail Page Rules, which prohibits duplicate listings.
There is a self-serve tool that allows sellers to merge duplicate ASIN's where you can submit duplicate ASIN's without having to contact Selling Partner Support.
Before you request a merge, be sure that the products are identical including:
1. Titles
2. Packaging
3. Part Number
4. Model Number
5. Manufacturer
If the items are not identical, the tool will not be able to merge the ASIN’s.
Note: ASINs for brands registered in Amazon Brand Registry can only be merged if the requester is the rights owner. To learn more about being a rights owner, see the Amazon Brand Registry page.
Once you have confirmed that the ASIN’s are identical, you will simply enter the ASIN’s in the tool and the listings will be reviewed. You will then be notified via the tool if the merge was successful.
If the merge was not successful, but you feel that these are duplicates, you can create a case to Selling Partner Support and ask for the ASIN’s to be reviewed through a case.
If you have any ASIN’s you have tried to merge, but were not successful, please first create a case to Selling Partner Support and then create a new thread and provide your case ID that you need assistance with.
Thank you for reading this post. I hope you found this helpful. If you have any questions, please feel free to let us know!
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20 replies
Seller_Qbd0RsfZFEZBY
In the Jan/San and office supply space the online tool is useless because sellers create thier own lisitngs using feed files and the sellers GTIN/UPC data which is often from national distributors.
So there are 500+ listings for common major brand items like "windex" "sharpie""clorox" etc with 100's of them being duplicates.
These duplicates are manipulated to manage the profit margin. Say 1 duplicate for item X is $15 and has a $5 margin but there are 10 other listings for item X at 9.99 and no margin on single unit sales so the higher margin items SEO,BSR and ad support when the no margin item does not.
Seller_Qbd0RsfZFEZBY
The amount of duplicates is so large it would take a dedicated team full time to even begin. There is no benefit for a third party seller to allocate the resources to managing the duplicates so it would have to be either an Amazon team or a team contracted by Amazon.
Seller_BKiMRa98G1c8X
So when the black hat from China has control of the listing and then merges to one of their hacked listings - what do you suppose we do then?
This is a disaster with unintended consequences ready to explode on this platform
Seller_OwFy0CK4sS1nZ
@Michelle_Amazon
You never merge. Because Chinese sellers create 1000s fake brands in a day, so you think they are real brands. So your system says, brand of the item is different.
Why do you pretend your system is working?
See this product
https://www.amazon.com/EQUASIS-Bowser-Stuffed-Collection-Yellow/dp/B0CS6G712W
You think a Chinese seller has a license to sell this product? You knowingly let fake products on your marketplace
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