The back-to-school season is almost over and our Back-to-School Shop remains an opportunity for you to offer promotions to boost your product sales. The shop will remain live until the end of September and any ASIN on promotion within designated collections is eligible for placement in the shop.

Additional upcoming seasonal events include the following:

• Halloween: This season has already kicked off with The Halloween Shop and will run through the end of October. Popular product categories include party decorations and supplies, costumes, beauty, and candy.
• Holiday: The winter holiday season is usually September through December, and it peaks during Thanksgiving, Black Friday, and Cyber Monday. Popular categories include toys, games, clothing and footwear, beauty, jewelry, and electronics.
• New Year, New You: This season spans from mid-December through January. Popular product categories include health, fitness, and wellness.

To prepare for these seasonal events, we recommend that you ensure that popular items are in stock, incorporate relevant and seasonal trending keywords into your product titles and descriptions, update imagery on product pages, and offer promotions.

For more information, go to the following help pages:

• Holiday season best practices
• Optimize your product discoverability
• Upload product images
• Create a promotion