Optimize your search terms
To help customers find your products, update your product listings in Seller Central to include search terms they may use when they search on Amazon.
To optimize your search terms:
- Use synonyms
- Include abbreviations, alternate names and spelling variations
- Stay under the length limit (250 characters)
- Don’t repeat words
Use of prohibited keywords in your search terms may result in ASIN suppression and action against your account. These include:
- Your brand or other brand names
- Temporary statements such as “new” or “on sale now”
- Subjective claims such as “best”, “cheapest” or “amazing”
- Profanity or abusive terms
- ASINs
View all of our guidelines and search term examples at the Using search terms Effectively Help page.
Optimize your search terms
To help customers find your products, update your product listings in Seller Central to include search terms they may use when they search on Amazon.
To optimize your search terms:
- Use synonyms
- Include abbreviations, alternate names and spelling variations
- Stay under the length limit (250 characters)
- Don’t repeat words
Use of prohibited keywords in your search terms may result in ASIN suppression and action against your account. These include:
- Your brand or other brand names
- Temporary statements such as “new” or “on sale now”
- Subjective claims such as “best”, “cheapest” or “amazing”
- Profanity or abusive terms
- ASINs
View all of our guidelines and search term examples at the Using search terms Effectively Help page.
42 replies
Seller_J5AgF77AxqMQP
You’re not allowing people to use words such as “best” or “amazing” in their search terms, yet people search for exactly that - like “best toothbrush” or “best garlic press”? If people are searching for a term, we should be able to index for it if our product fits the description.
Also not being able to use our brand or other brand names? What about misspellings of our brand name that we don’t want to put in our title and bullets? And why can’t we use other brand names that are similar if a customer would be interested in our product in that search.
Why are there any rules about what we can or can’t include in back-end search terms. Let the sellers decide what is effective and what isn’t. If we don’t make sales on those terms we’re indexing for, then we won’t rank well anyways. Your system already weeds out these problems, why suspend listings for something like this.
These rules are insane. Another rule put in place against shady sellers that hurts legitimate sellers across the platform. Ridiculous. Maybe take some tips from Google on how to effectively run a search engine.
Seller_uQzppmwDMACo8
I have a product with the word “Amazing” printed on it…so I have to leave it out of the title & description?
Seller_4yLhlfkZjRnr1
Since when can’t we use our own brand name in our search terms?
Seller_ZDGgATBGegBqy
Ummm…lemme get this straight…you want us sellers to make the search work better?
Seller_1yqCSp7wxEUMi
I had my listings suppressed because of the term " super fine" which is the gauge or size. I opened a case but they still suppressed them. I didn’t make the term up, its the industries standard of measurement.
Seller_uMXrHFJ8BcYF4
Our brand is the name of our products. How do we optimize our search terms when the product we sell is Soundwave Art and that is our registered business name?
Seller_N9hoHKjTXNQm1
This would be a whole lot easier to manage if the box for search terms was actually large enough to SEE all the search terms. The interface for viewing and editing search terms is ridiculous.
Seller_21bG3JBnrqR83
Is it bytes or characters? In your post you stay under 250 Characters. On the link you give for guidelines it says 250 Bytes?
Which is it as they’re two very different things.
Seller_LvikvLIShLw0U
Amazon Customers ain’t smart enough to search terms they search & only want FREE stuff
