[Now Closed] Ask Amazon - Get answers Jan 15, 2026 on Creative Agent, the new agentic tool in Creative Studio, currently in open beta
🗓️ MARK YOUR CALENDARS: Join us on January 15, from 8am - 5pm PST, for a live Q&A session on this thread with members of the Amazon Ads team, where we'll dive deep into our Amazon Ads Creative Agent, the new agentic AI tool in Creative Studio, currently in open beta. This is a great opportunity to ask questions and provide feedback directly to the Amazon Ads team.
Whether you're new to Amazon Ads or seasoned seller, this is your chance to:
- Get expert answers to your pressing questions on Creative Agent.
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the Amazon Ads team
Beta access is not required to participate in this Ask Amazon event. Please include any questions you have regarding this new tool in the replies of this event thread.
_____________________________________________________
📚 Key Resources: We've compiled key resources on all things related to Creative Agent or easy access.
_____________________________________________________
💡 Submit questions below!
Post all your questions as a reply to this thread! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] Ask Amazon - Get answers Jan 15, 2026 on Creative Agent, the new agentic tool in Creative Studio, currently in open beta
🗓️ MARK YOUR CALENDARS: Join us on January 15, from 8am - 5pm PST, for a live Q&A session on this thread with members of the Amazon Ads team, where we'll dive deep into our Amazon Ads Creative Agent, the new agentic AI tool in Creative Studio, currently in open beta. This is a great opportunity to ask questions and provide feedback directly to the Amazon Ads team.
Whether you're new to Amazon Ads or seasoned seller, this is your chance to:
- Get expert answers to your pressing questions on Creative Agent.
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the Amazon Ads team
Beta access is not required to participate in this Ask Amazon event. Please include any questions you have regarding this new tool in the replies of this event thread.
_____________________________________________________
📚 Key Resources: We've compiled key resources on all things related to Creative Agent or easy access.
_____________________________________________________
💡 Submit questions below!
Post all your questions as a reply to this thread! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
19 replies
Seller_c0H4IcuZ3PzHz
This looks really helpful! Will the session be recorded? I’ll be working during that time but would love to watch it later.
Seller_BzUNdBDUxQvvV
Can we run multi -A/B testing on the result of creative material to tell which one is better for my Ad?
Also, I can't find the link of live Q&A session.
Seller_Ha6JyVvDK6Ybs
Im waiting for the tool for when Amazon removes buy box or price suppresses listing stopping sales where I can click and it instantly transferred my units to a listing on another platform that is not price fixing and manipulating search feeds unfairly!
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Or how about a tool that gives us sellers a block list so we can self weed out the swamp!
Jameson_Amazon
Hi Sellers,
As Creative Agent is a new tool you might not be fully familiar with yet, I'll be sharing some FAQs in the replies to this Ask Amazon thread to provide helpful information. If you have additional questions for the Amazon Ads team, please add them as replies to this thread by 5pm PST today!
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FAQ #1: How does Creative Agent work?
Answer: Creative Agent is a conversational AI creative partner that guides advertisers through the ad creation process. Through a guided chat interface, advertisers can brainstorm ad campaign concepts, write scripts for multi-scene videos, generate images, animate scenes, create voiceovers, add music, and build end cards—all within a single, streamlined workflow. The experience is designed to simplify the ad campaign development process, and be intuitive for users, with Creative Agent asking questions and recommending next steps throughout the process.
Jameson_Amazon
FAQ #2: Can advertisers see how Creative Agent is researching, concepting, and creating the ads?
Answer: Yes, Creative Agent's prompt-based interface communicates its “reasoning” at every step of the process, such as how it thinks, decides which tools to use, and plans to execute tasks. This communication allows advertisers to provide feedback and refine the creative process along the way.
Jameson_Amazon
FAQ #3: What level of creative control do advertisers have beyond selecting the ad output they most like? Can they prompt it to make specific changes?
Answer: Advertisers maintain control throughout the creative process and can direct how Creative Agent iterates on their inputs at each step of the process including editing scripts, tone, format, concepts, campaign goals, and more. This is done via a back-and-forth conversational process, with Creative Agent responding to feedback instantly and adapting with each prompt.
Jameson_Amazon
FAQ #4: What makes Creative Agent unique?
Answer: Creative Agent represents a breakthrough in advertising technology by offering an end-to-end campaign and video ad creation experience powered by specialized AI models. Unlike template-based solutions, Creative Agent delivers fully customizable, dynamically generated video and display advertisements with unprecedented creative freedom.
Key differentiators include:
- Full generative capabilities with a prompt-based interface which provides advertisers significantly greater creative control. Creative Agent shows its reasoning at every step of the process, including how it thinks, decides which tools to use, and plans to execute tasks. This communication allows advertisers to provide feedback and refine the creative process along the way
- Awareness of Amazon ad formats and compliance—meaning Creative Agent asks advertisers what type of ad campaign they are running (Sponsored Brand, ADSP, etc.), and generates ads in the format and specs required
- Integration of Amazon's audience insights and performance signals which drives higher ad engagement
- Simple, intuitive guided chat interface that makes professional-quality video creation accessible to all advertisers
- Remarkable efficiency, with strategic campaign and draft video ads produced hours - a significant reduction as traditional campaign concepting and execution normally takes weeks
- No additional spend is required to use Creative Agent
Jameson_Amazon
FAQ #5: What types of ad formats can Creative Agent create? Where can these ads be used?
Answer: Creative Agent specializes in creating customized display and video ads for multiple formats that can be used across Amazon Ads offerings including: Streaming TV, Sponsored Display, Sponsored Brands, Sponsored Brand Video, Sponsored TV, Audio, and Online Video.
