The Amazon Force for Good program recognizes selling partners who champion positive change in their communities through social impact initiatives.

Each winner exemplifies business as a force for good and serves as an inspiration for others to make a difference. This year’s winners are as follows:

• Ezra Coffee Company: This Houston, Texas-based business founded by Jessica Taylor in 2021 stands out for its innovative approach to blending commerce with education and cultural awareness. The company's flagship Ezra Scholars program provides crucial support to college students who face financial barriers.
• Plant Therapy: Based in Twin Falls, Idaho, this essential oils brand demonstrates how business growth can fuel social impact. Founded by Chris Jones in 2011, the company has grown from being an Amazon-first online brand to having two retail locations. Plant Therapy's commitment to social responsibility includes employee benefits, donation matching, and partnerships with both local organizations such as Valley House Homeless Shelter, and global initiatives such as the Africa Heartwood Project in Liberia.
• Playtime Edventures: Based in Charlotte, North Carolina and founded by Kevin Gatlin in 2014, this company has revolutionized children's hospital experiences through interactive educational bedding. The company's Kits4Kids program has become a model for community engagement. It brings together corporations and first responders to assemble comfort kits for children who are in traumatic situations. Playtime Edventures has expanded to nine cities over the past few years, and it has distributed more than 11,000 kits to hospitals, shelters, and first responders.

For more information about the 2025 winners, go to Force for Good.