How many characters are allowed total in the Bullet Points
Seller support doesn't have phone support anymore and I am searching for help since 5 days.
There is confusion everywhere about total characters allowed per total bullets for handmade listings. Can i have 500 characters each 5 bullets and will the amazon algorithm scan the first 100 characters only? I'd be fine with that if it were true. Or do i have to have a max of 1000 characters total for all my bullets. In the 2nd case 250 chars isn't enough text as I have alot of product details and procedures to state for custom luxury products so that i can avoid unhappy customers. I need clarification on the updated total character limit allowed across all bullet points for Handmade listings. Help pages state that there is a 255-character limit per individual bullet point, with atleast 3 bullets but they don’t specify a maximum total allowed across all bullets combined and it doesn't say if i can spread my 2500 total existing characters across all bullets allowed as long as each doesn't exceed 255 chars. I previously understood there was a total limit of 1000 characters across all bullets, but I need to know if this has changed and what the current updated total character limit is for Handmade products. I need a clear answer on the total combined character limit policy for Handmade bullet points.
Please be clear and detailed in your replies @Connor_Amazon @KJ_Amazon@Xander_Amazon @Jameson_Amazon @Joey_Amazon@Manny_Amazon
How many characters are allowed total in the Bullet Points
Seller support doesn't have phone support anymore and I am searching for help since 5 days.
There is confusion everywhere about total characters allowed per total bullets for handmade listings. Can i have 500 characters each 5 bullets and will the amazon algorithm scan the first 100 characters only? I'd be fine with that if it were true. Or do i have to have a max of 1000 characters total for all my bullets. In the 2nd case 250 chars isn't enough text as I have alot of product details and procedures to state for custom luxury products so that i can avoid unhappy customers. I need clarification on the updated total character limit allowed across all bullet points for Handmade listings. Help pages state that there is a 255-character limit per individual bullet point, with atleast 3 bullets but they don’t specify a maximum total allowed across all bullets combined and it doesn't say if i can spread my 2500 total existing characters across all bullets allowed as long as each doesn't exceed 255 chars. I previously understood there was a total limit of 1000 characters across all bullets, but I need to know if this has changed and what the current updated total character limit is for Handmade products. I need a clear answer on the total combined character limit policy for Handmade bullet points.
Please be clear and detailed in your replies @Connor_Amazon @KJ_Amazon@Xander_Amazon @Jameson_Amazon @Joey_Amazon@Manny_Amazon
3 replies
Kai_Amazon
Hello @Seller_rFWYPiLjE80Yp,
Thank you for your question. Here's the clarification on bullet point character limits for Handmade listings:
- Per bullet point: Do not exceed 15 words or 500 characters
- Total across all bullet points: Do not exceed 1,000 characters total
- Recommended number of bullet points: 4-5
For more information: Amazon Handmade: List your products
Best,
Kai