Starting in September, videos uploaded to product detail pages that are available across multiple Amazon stores may automatically display on shared global listings.

Relevant video content can help your global customers make informed purchasing decisions that drive sales and reduce returns.

To display videos on your shared listings across multiple stores, navigate to the Upload video tool and follow the standard video upload process. When available, your videos may automatically display on multiple stores.

You can find a list of stores where your video is displayed on the Upload and Manage Videos page in the video library, above your video’s title.

If you want to exclude a video from one or more stores, do the following:

• Go to Upload and Manage Videos.
• Click the trash icon next to the video.
• Select one of the following options:
  • Delete from other stores, excluding the current one
  • Delete from all stores, including the current one

Start uploading videos to your global product pages on the Upload video page.

We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

• For most product categories, titles may not exceed 200 characters, including spaces.
• The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
• Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements.

Brand owners can now create localized images in all Amazon stores with the Country-Specific Upload tool in Image Manager.

Localized images can be more relatable to customers and help them to make better purchase decisions. For example, you can upload an image that contains text in the local language.

To use the tool, follow these steps:

1. Go to Catalog and select Upload images.
2. In the Bulk image upload section, click Upload here to access the Country-Specific Uploadtool.
3. Click or drag your image into the Upload images section and select your desired country from the drop-down menu.
4. Click Submit images.

To use this tool, you must have an active listing on the store you want to target.Images that are uploaded with this tool aren’t guaranteed to be displayed on the product detail page instead of global images.

Leverage the Country-Specific Upload tool to help simplify your global expansion.