📦 How to Sell on Amazon 100: Find Your Perfect Fulfillment Fit! 102
Welcome back to our How to Sell on Amazon 100 – A Learning Journey series! This is Week 2 of 4, and today we're diving into one of the most important decisions you'll make as a seller: how to get your products to customers.
If you missed Week 1, catch up here: How to Sell on Amazon 100 – A Learning Journey!
For this event, we invited our experienced sellers to provide you with real, actionable insights. Please join me in welcoming and thanking @Seller_OvL8C4BJWiuS9 and @Seller_l2tuBNz47Kj5c! Thank you for your support.
FBA vs. FBM — Understanding Your Options
Every seller's business is unique, and Amazon gives you flexibility in how you fulfill orders:
- Fulfillment by Amazon (FBA): You send inventory to Amazon's fulfillment centers. Amazon picks, packs, ships, and handles customer service and returns. Your products become Prime-eligible.
- Fulfillment by Merchant (FBM): You store inventory and ship directly to customers yourself. You control the entire fulfillment process and maintain your own shipping standards.
Not sure which path is right for you? These Seller University modules break it down:
- Choose your fulfillment method — Overview of FBA, AWD, FBM, and MCF options
- Is FBA right for you? — Eligibility, Revenue Calculator walkthrough, and decision checklist
- Intro to Fulfillment by Merchant (FBM) — Performance standards, Seller Fulfilled Prime, and setup
How FBA Works and When It Makes Sense
FBA can be a game-changer if you want to scale without managing logistics. Amazon handles the heavy lifting — literally. Here's where to learn more:
- Intro to Fulfillment by Amazon (FBA) — How FBA works and tools to manage your business
- FBA benefits and costs — Key benefits and where to find fee details
- FBA product eligibility — Check if your products qualify
Shipping Settings & Getting Products to Customers
Once you've chosen FBA, you'll use the Send to Amazon workflow to ship inventory to fulfillment centers. Here's how to get started:
- Send your first FBA shipment — Step-by-step guidance to get started
- Intro to Send to Amazon — The 5-step shipment creation process
- FBA capacity limits — IPI score, Capacity Monitor, and reservation fees
Choosing the Right Fulfillment Strategy
The best strategy depends on your product type, volume, and business goals. Use these tools to make informed decisions:
- Estimate core selling and FBA fees — Revenue Calculator, Fee Preview Report, and more
- FBA services overview — Amazon Partnered Carriers, MCF, FBA Prep, and more
💡 Pro Tip: Many successful sellers use a hybrid approach — FBA for fast-moving products and FBM for oversized or slow-moving items. Run the numbers with the Revenue Calculator before committing!
📚 Seller Central Resource Links
- Choose your fulfillment method
- Is FBA right for you?
- Intro to Fulfillment by Merchant (FBM)
- Send your first FBA shipment
- Estimate core selling and FBA fees
💬 LET'S TALK — YOUR TURN!
We want to hear from YOU! Drop a comment below and share:
- 🤔 Are you currently using FBA, FBM, or a mix of both? What made you choose your approach?
- 💡 What's one tip you'd give a new seller about fulfillment?
- ❓ What fulfillment questions do you want answered at our Ask Amazon LIVE event at the end of the month?
- 👉 Submit your questions now so our team can address them during the live session!
📅 Coming Up Next: Week 3 continues our learning journey — stay tuned! And don't forget to join us for the Ask Amazon LIVE Q&A at the end of the month where you can get your fulfillment questions answered directly by the Amazon team.
See you in the comments! 🚀
📦 How to Sell on Amazon 100: Find Your Perfect Fulfillment Fit! 102
Welcome back to our How to Sell on Amazon 100 – A Learning Journey series! This is Week 2 of 4, and today we're diving into one of the most important decisions you'll make as a seller: how to get your products to customers.
If you missed Week 1, catch up here: How to Sell on Amazon 100 – A Learning Journey!
For this event, we invited our experienced sellers to provide you with real, actionable insights. Please join me in welcoming and thanking @Seller_OvL8C4BJWiuS9 and @Seller_l2tuBNz47Kj5c! Thank you for your support.
FBA vs. FBM — Understanding Your Options
Every seller's business is unique, and Amazon gives you flexibility in how you fulfill orders:
- Fulfillment by Amazon (FBA): You send inventory to Amazon's fulfillment centers. Amazon picks, packs, ships, and handles customer service and returns. Your products become Prime-eligible.
- Fulfillment by Merchant (FBM): You store inventory and ship directly to customers yourself. You control the entire fulfillment process and maintain your own shipping standards.
Not sure which path is right for you? These Seller University modules break it down:
- Choose your fulfillment method — Overview of FBA, AWD, FBM, and MCF options
- Is FBA right for you? — Eligibility, Revenue Calculator walkthrough, and decision checklist
- Intro to Fulfillment by Merchant (FBM) — Performance standards, Seller Fulfilled Prime, and setup
How FBA Works and When It Makes Sense
FBA can be a game-changer if you want to scale without managing logistics. Amazon handles the heavy lifting — literally. Here's where to learn more:
- Intro to Fulfillment by Amazon (FBA) — How FBA works and tools to manage your business
- FBA benefits and costs — Key benefits and where to find fee details
- FBA product eligibility — Check if your products qualify
Shipping Settings & Getting Products to Customers
Once you've chosen FBA, you'll use the Send to Amazon workflow to ship inventory to fulfillment centers. Here's how to get started:
- Send your first FBA shipment — Step-by-step guidance to get started
- Intro to Send to Amazon — The 5-step shipment creation process
- FBA capacity limits — IPI score, Capacity Monitor, and reservation fees
Choosing the Right Fulfillment Strategy
The best strategy depends on your product type, volume, and business goals. Use these tools to make informed decisions:
- Estimate core selling and FBA fees — Revenue Calculator, Fee Preview Report, and more
- FBA services overview — Amazon Partnered Carriers, MCF, FBA Prep, and more
💡 Pro Tip: Many successful sellers use a hybrid approach — FBA for fast-moving products and FBM for oversized or slow-moving items. Run the numbers with the Revenue Calculator before committing!
📚 Seller Central Resource Links
- Choose your fulfillment method
- Is FBA right for you?
- Intro to Fulfillment by Merchant (FBM)
- Send your first FBA shipment
- Estimate core selling and FBA fees
💬 LET'S TALK — YOUR TURN!
We want to hear from YOU! Drop a comment below and share:
- 🤔 Are you currently using FBA, FBM, or a mix of both? What made you choose your approach?
- 💡 What's one tip you'd give a new seller about fulfillment?
- ❓ What fulfillment questions do you want answered at our Ask Amazon LIVE event at the end of the month?
- 👉 Submit your questions now so our team can address them during the live session!
📅 Coming Up Next: Week 3 continues our learning journey — stay tuned! And don't forget to join us for the Ask Amazon LIVE Q&A at the end of the month where you can get your fulfillment questions answered directly by the Amazon team.
See you in the comments! 🚀
3 replies
Seller_OvL8C4BJWiuS9
Hi everyone! Ask away, if I can help or add a little insight that may solve an issue, I would be happy to do so!
We are a strictly FBM seller at this point and it's worked out great! We are a large/heavy item seller, so we use freight carriers, which is a completely different process than your standard FedEx or UPS deliveries.
Know what you want to sell, start a relationship with a brand that sells what you are interested in. Have enough capital to be able to start in the red. There are a lot of nuances to selling on this platform. Do you research (not YouTube videos or Amazon gurus trying to sell you a fortune).
Start with a targeted product and work with the brand to expand your offerings. Once you get a handle of how it works, try branching out to other brands.
Seller_l2tuBNz47Kj5c
Hello Participants! This is Jodi from Rasta Imposta... I've been selling on Amazon for quite awhile - over 20 years. We stuck with the MFN model for the early years and added FBA about 10 years ago. We ship both models today. There are many reasons why.
I always recommend learning MFN first - become an expert using this mode and learn the costs and what your profits are. Take your time. Don't rush into FBA yet!
Then take baby steps. Start with just one or two items to send to FBA to learn the process, not just how to create a shipment but also to learn the costs. FBA is not cheap! So, not every item is financially feasible.
Once you submit your firsts shipments, monitor the sales and run your reports. Give yourself at least 2-3 months.
Then, analyze your best selling items. Use the Price Calculator to determine profitability. Once you determine what works, build your FBA inventory base
Seller_CW0P5hgbsiqWX
A Nice post by @Dougal_Amazonthat contains a lot to think about. Here are two considerations to think about before beginning to sell on the site.
1. FBA Selling: Before jumping into FBA selling feet first, it is best to sell a product using FBM for a month first. This way you will know the salability of the product and how much profit you can expect the item to yield. Selling FBM, you know all the costs associated with the product upfront before selling, (Amazon commissions, shipping, and shipping supplies) and control the total process.
With the knowledge gained from this test period, you will know if there is enough profit in the item to pay all the FBA fees Amazon will assess and still have your desired profit remaining for yourself. You will have a base line to start from should you wish to add on extras like advertising.
2. FBM Shipping: In the mail order business, the buyer always pays for shipping, not the seller. It does not matter is you display she shipping cost separately or combine it into the product price, (free shipping), the buyer always pays for the shipping.
When this premise is understood, it may seem where you buy the shipping makes no difference since each shipper will get the product to the buyer. However, on Amazon there is a big difference where you purchase the shipping.
Starting May 1, 2016, when you purchase the shipping thru Amazon, Amazon will handle all the INR (Item Not Received) claims buyers may make. Amazon will deal with the buyer, investigate the situation, and if necessary, refund the buyer at Amazon's expense, not yours. Buying shipping off the site, FBM sellers are responsible for dealing with all INR Claims, and if not resolved in the buyer's favor, Amazon will refund the buyer from your account.
