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Read onlyDear Amazon Seller Community,
This post not just out of frustration, but with the hope that someone who’s walked this path before might offer clarity or support. After working hard to build my Amazon business, it now feels like everything is slipping away because of a single product listing.
I chose a well-known health and wellness website as my supplier. They offer competitive pricing, and before purchasing, I did my due diligence — I contacted 7–8 major brands listed on their site. Most of them confirmed that this retailer is their authorized seller, and some even listed this supplier under the "Where to Buy" section of their official websites.
Feeling confident, I sourced products, including one from a very popular brand, and listed them on Amazon. Soon after listing the item, my account was deactivated due to product authenticity concerns related to that ASIN.
I submitted the invoice for the product, but Amazon rejected it and requested supply chain documentation. I contacted my supplier, and their response was that — while they are a legitimate reseller — they are not able to provide manufacturer resale authorization or documents that Amazon typically requests.
Not giving up, I contacted the brand directly. They confirmed that my supplier is not sourcing directly from them, and they’re unsure where my supplier is obtaining the stock.
To be clear, I only received two orders on the affected product, and I issued full refunds to both customers — even though no complaints were made. I did not intend to violate any policy. My intent was always to sell genuine products from a reputable retailer. I now understand the importance of sourcing only through verifiable and authorized supply chains.
I’ve appealed multiple times, and I’ve been transparent throughout. But each response from Amazon has been a rejection.
I’m reaching out to this community to ask:
I built this business from scratch with hope, hard work, and a sincere desire to succeed honestly. I’m open to all advice and guidance.
Thank you in advance for reading and supporting.
— A seller trying to do it right
"Is My Journey End on Amazon?"
YES.
This is your THIRD POST about the same issue.
You were sourcing from retail sites and/or not from wholesalers that were authorizd distributors.
You thought (incorrectly) that because a brand said to 'buy here' it meant you could buy retail and sell it as new items without having an LOA from the BRAND.
Amazon has not, and will not, changed their opinion. You are done here.
Go sell someplace else but learn the rules for whatever site it is BEFORE you start selling there.