Hi Sellers!

In case you missed it, we recently hosted an Ask Amazon event with the Amazon Ads partner team focusing on Creative Agent, the new agentic tool in Creative Studio. This breakthrough tool can help you create professional-quality video and display ads in hours instead of weeks, significantly reducing production costs while maintaining creative control over your advertising campaigns. To access Creative Agent, you can use your Amazon Ads login.

Listed below are key FAQs about this new tool.

Q: “How does Creative Agent work?”

Creative Agent is a conversational AI creative partner that guides advertisers through the ad creation process. Through a guided chat interface, advertisers can brainstorm ad campaign concepts, write scripts for multi-scene videos, generate images, animate scenes, create voiceovers, add music, and build end cards—all within a single, streamlined workflow. The experience is designed to simplify the ad campaign development process, and be intuitive for users, with Creative Agent asking questions and recommending next steps throughout the process.

Q: “Can advertisers see how Creative Agent is researching, concepting, and creating the ads?”

Yes, Creative Agent's prompt-based interface communicates its “reasoning” at every step of the process, such as how it thinks, decides which tools to use, and plans to execute tasks. This communication allows advertisers to provide feedback and refine the creative process along the way.

Q: “What level of creative control do advertisers have beyond selecting the ad output they most like? Can they prompt it to make specific changes?“

Advertisers maintain control throughout the creative process and can direct how Creative Agent iterates on their inputs at each step of the process including editing scripts, tone, format, concepts, campaign goals, and more. This is done via a back-and-forth conversational process, with Creative Agent responding to feedback instantly and adapting with each prompt.

Q: “What makes Creative Agent unique?”

Creative Agent represents a breakthrough in advertising technology by offering an end-to-end campaign and video ad creation experience powered by specialized AI models. Unlike template-based solutions, Creative Agent delivers fully customizable, dynamically generated video and display advertisements with unprecedented creative freedom.

Key differentiators include:

• Full generative capabilities with a prompt-based interface which provides advertisers significantly greater creative control. Creative Agent shows its reasoning at every step of the process, including how it thinks, decides which tools to use, and plans to execute tasks. This communication allows advertisers to provide feedback and refine the creative process along the way
• Awareness of Amazon ad formats and compliance—meaning Creative Agent asks advertisers what type of ad campaign they are running (Sponsored Brand, ADSP, etc.), and generates ads in the format and specs required
• Integration of Amazon's audience insights and performance signals which drives higher ad engagement
• Simple, intuitive guided chat interface that makes professional-quality video creation accessible to all advertisers
• Remarkable efficiency, with strategic campaign and draft video ads produced in hours - a significant reduction as traditional campaign concepting and execution normally takes weeks
• No additional spend is required to use Creative Agent

Q: “What types of ad formats can Creative Agent create? Where can these ads be used?”

Creative Agent specializes in creating customized display and video ads for multiple formats that can be used across Amazon Ads offerings including: Streaming TV, Sponsored Display, Sponsored Brands, Sponsored Brand Video, Sponsored TV, Audio, and Online Video.

Q: “Why is designing creative ads so important?”

Video ad campaigns traditionally require significant resources to produce. Creating high-quality video involves integrating multiple elements—compelling narratives, persuasive copy, voiceovers, music, visuals, and dynamic sequences. Even minor changes can extend production by days or weeks.

Amazon is significantly lowering barriers to entry for professional-quality, research-backed, creative advertising.

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If you have additional questions regarding Creative Agent, please include them in a new thread in the Grow Your Business category and we will work to get you an answer over on that post.

Thanks again for joining our Ask Amazon event!