Amazon’s 5-Day Feedback Appeal Window Is Hurting Sellers – Beware!
Title: Amazon’s 5-Day Feedback Appeal Window Is Hurting Sellers – Beware!
Hi everyone,
I wanted to share a serious issue I recently faced with Amazon’s feedback removal system — and I believe many other sellers are struggling with the same problem.
I tried to appeal a negative feedback that I believe was unfair and unresolved. However, because the system enforces a strict 5-day appeal window, my request was blocked.
Let me be clear: this delay was not my fault. Sometimes, due to customer responses or other valid reasons, the process takes longer. But Amazon’s policy completely cuts off any chance to appeal after 5 days — even when the issue is still ongoing and harming my account.
I’ve contacted Seller Support multiple times, but all I got were automated replies pointing me back to the Feedback Manager — which also refuses to accept appeals after 5 days.
This is simply not fair and definitely not what sellers expect from a platform that claims to support us.
Here’s a snippet from the message I sent to Amazon Support:
“We demand that this issue be immediately escalated to a higher-level team and that an exceptional manual review process be initiated. This system flaw directly harms sellers and damages trust in the platform.”
I’m calling on Amazon to:
Reconsider this strict 5-day limit.
Allow some flexibility for genuine cases.
Provide a manual override option for sellers affected by system limitations.
If you’ve faced something similar, please reply or upvote so we can show Amazon this is not an isolated problem — it’s a serious flaw in the seller experience that needs fixing.
Thanks for reading!
Amazon’s 5-Day Feedback Appeal Window Is Hurting Sellers – Beware!
Title: Amazon’s 5-Day Feedback Appeal Window Is Hurting Sellers – Beware!
Hi everyone,
I wanted to share a serious issue I recently faced with Amazon’s feedback removal system — and I believe many other sellers are struggling with the same problem.
I tried to appeal a negative feedback that I believe was unfair and unresolved. However, because the system enforces a strict 5-day appeal window, my request was blocked.
Let me be clear: this delay was not my fault. Sometimes, due to customer responses or other valid reasons, the process takes longer. But Amazon’s policy completely cuts off any chance to appeal after 5 days — even when the issue is still ongoing and harming my account.
I’ve contacted Seller Support multiple times, but all I got were automated replies pointing me back to the Feedback Manager — which also refuses to accept appeals after 5 days.
This is simply not fair and definitely not what sellers expect from a platform that claims to support us.
Here’s a snippet from the message I sent to Amazon Support:
“We demand that this issue be immediately escalated to a higher-level team and that an exceptional manual review process be initiated. This system flaw directly harms sellers and damages trust in the platform.”
I’m calling on Amazon to:
Reconsider this strict 5-day limit.
Allow some flexibility for genuine cases.
Provide a manual override option for sellers affected by system limitations.
If you’ve faced something similar, please reply or upvote so we can show Amazon this is not an isolated problem — it’s a serious flaw in the seller experience that needs fixing.
Thanks for reading!
17 replies
Seller_OvL8C4BJWiuS9
You will not get anywhere by demanding anything from Amazon. Most likely the feedback or review will not get removed even past 5 days anyway if it doesn'tviolate Amazon policy, not yours (which I haven't heard of).
Xander_Amazon
If the review has not been taken down, it is because it does not violate the guidelines. I do hear you on the 5 day limit, and can share feedback.
Seller_24FzucbyGtgZS
Amazon's skewed feedback is specifically designed to hurt 3P sellers.
Seller_eO3hX6j49yZu2
To add, appeals to withdraw a review in my experience is limited to the review, and not the rating. We had a 1 rating due to a resold item that it was clear the failure was not on our end , yet Amz team could not (we’re told technically it cannot???) remove the 1 star rating (no review).
While it was only a rating and no review we received an internal customer message of the missing item from the returned product that was resold.
Anyone had similar XP and had the rating reversed ?? (Cause apparently it “technically” cannot be done …. )
Seller_4ca7ViZ3dt1nB
How did I miss this? When did this become a thing? 5 days isn't even enough time to try to work with a customer to make sure their issue is resolved...
Seller_NxQTyL4zOqAYv
The reality of it is Amazon won't take the feedback down anyway so save yourself some stress and try not to think about it. I've had negative feedback that were pure product reviews, used foul language..ect...waste of time reporting it. I don't even bother looking any more because there is nothing you can do about.
Xander_Amazon
Explicit profanity is definitely against the guidelines. If you have proof of that please let me know.
Seller_PCshC7t8gZjqm
Personally, I don't see the 5-day appeal window as being in the top 5 things wrong with the Seller feedback process. If @Xander_Amazonis interested in sharing more feedback with the, uh, feedback team, my top 5 would be:
- Rethink the metric. With how few customers leave Seller feedback now (we see 3.8 per 1,000 orders and that rate has declined every year), showing customers a "% positive" metric is misleading.
- A clearer flow/process to guide customers into providing a PRODUCT REVIEW vs. a SELLER PERFORMANCE feedback vs. complaining about the Carrier.
- A bit of AI to help identify when a customer is clearly leaving a comment for the wrong seller. "I bought this Men's shirt in red and the Seller sent me a woman's blouse in blue" is appropriate feedback, but not if what they bought from me is chlorine tablets. AI should be able to assess with some confidence whether the feedback likely applies to a different order or not, prompt the customer to select the right order, etc.
- Allow removal for some carrier-related issues. It is never the Seller's fault if FedEx, UPS, the USPS, etc. leaves a package by the garage, near a downspout, in the rain, someplace the dog can get to it, or wherever. If it was an authorized carrier, shipped with the right service-level, delivered to the right address, and packaged right, that's all Sellers can do. We don't manage the individual drivers.
- Allow appeals via email cases, again. The chat process is inefficient when managing a large account. Don't force us into a chat for an appeal.
Seller_UHVnOVHF8YpEx
Pretty much all of Amazon's policies hurt sellers. It's like it's their job to make us frustrated.