Introducing Prime Exclusive Discounts—just in time for Prime Day
We’re excited to introduce Prime Exclusive Discounts. It’s a new way to reach millions of Prime members on Prime Day—and every other selling day of the year.
Details about Prime Exclusive Discounts:
- The product offer displays a discounted price with the regular price crossed out, plus a savings summary in search results and the product detail page. Example: “You Save: $13.50 (15%) as a Prime Member.”
- On Prime Day, products also display a Prime Day Deals badge. You can create the discounts for Prime Day through July 5, 2019.
- To use Prime Exclusive Discounts, you must be a Fulfillment by Amazon seller. Join FBA by visiting Get Started with Fulfillment by Amazon.
To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.
For more information, including eligibility requirements, go to Prime Exclusive Discount.
Introducing Prime Exclusive Discounts—just in time for Prime Day
We’re excited to introduce Prime Exclusive Discounts. It’s a new way to reach millions of Prime members on Prime Day—and every other selling day of the year.
Details about Prime Exclusive Discounts:
- The product offer displays a discounted price with the regular price crossed out, plus a savings summary in search results and the product detail page. Example: “You Save: $13.50 (15%) as a Prime Member.”
- On Prime Day, products also display a Prime Day Deals badge. You can create the discounts for Prime Day through July 5, 2019.
- To use Prime Exclusive Discounts, you must be a Fulfillment by Amazon seller. Join FBA by visiting Get Started with Fulfillment by Amazon.
To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.
For more information, including eligibility requirements, go to Prime Exclusive Discount.
50 replies
Seller_de4eyx29dSI7i
Great new feature. However, the checkbox for Prime Day Only cannot be unchecked - essentially disabling the Prime Member Exclusive Discount feature with exception to Prime Day Week. Thanks ahead for correcting the error…
Seller_IK99uBIzZPcQ8
Well, only possible via uploading file with the list of products you want apply discount for…
fun in 2019
Seller_sUfyk7ajzPzny
I’m surprised to see that the Editorial Team did not see fit to include reference to the Seller Help Content’s “index” page on this new initiative, Prime Exclusive Discount (link), or to the Prime Exclusive Discount FAQ (link) page (among those help pages that are linked from the “index” page for ease of navigation).
Seller_4XucFhBTs4e6R
This will increase prime membership by getting 3P sellers to provide exclusive benefits. Seems a little unfair and pointless if a 3P seller is already the only seller prime eligible. Would rather see an agreement to lower fba fees if a seller discounts for prime.
Seller_4K1R1EjkOqzXf
may i know if we can make any discount like 5% or 15%, no need to be 20% or higher?
Seller_rzMosXpUP7hjq
What’s the difference with Coupon then? Only prime member available?
Seller_TD8kClMwLYBMd
Why isnt SFP in on this? We cater to you Amazon and do not help us at all. It would be nice to beable to do lighting deals or something on prime day for SFP.
Seller_G6mXz6ob7xnsc
This is from the series: “What more can sellers do for Amazon” and not what more Amazon can do for sellers 
In reality this is just a way to make sellers pay for promoting Amazon’s Prime membership. No benefits for sellers. We do the discounts, Amazon gets more Prime subscribers, and we, sellers, get even less profit with already tight profit margins.
So sellers are not excited at all about this announcement. Only Amazon is excited
Seller_NID3UPDgaiMqK
Hello,
We have been waiting for this feature. Thank you. When I upload discounts I cannot uncheck the “Is this a Prime Day discount?”. Does this mean that this feature is only for PRIME day? I am a bit confused.
Thanks for your time.
Seller_60n3Fs09p62eM
When we schedule lightning deal for Prime day. We didn’t see any of our item have that option. So we can’t schedule any.
Now they have this new prime exclusive discount, this is good news for us since it’s better than nothing.
But the problem is, our menu in Advertising tab do not have this “Prime Exclusive Discount” option.
Anybody else have this problem? Or just our account?
