Hi @Seller_oAQyYgpFKj5rx,

I can see how discouraging it must feel to have impressions and interest but not see that translate into sales. Let’s explore a few adjustments that could help make a difference.

With a click-through rate (CTR) of 0.1% (40 clicks / 40,000 impressions), it might indicate a couple of things:

• Ad Placement: Your bids might be set at a level that limits visibility in prime spots, like the top of search results, where ads typically perform best.
• Targeting: The current ad targeting may be too broad, reaching people who may not be the exact match for your product’s unique features. Refining your keywords or narrowing the audience a bit could boost click engagement.

Looking at your ASIN (B0D6QWZ688), it’s clear that you’re providing different versions to meet a variety of customer needs, which is a great strategy! Some aspects of the listing, however, might benefit from a few adjustments to improve clarity and help customers more easily find the version they’re looking for:

Product Details and Consistency

• Brand Name: The listing shows a bit of variation in branding, with “LuckFox” in the images, “Luck-Fox” in the title, and “UeeKKoo” in some product data. Standardizing this can help reinforce brand identity and reduce any potential confusion.

Product Options and Specifications

• Configuration Options: I see that your product offers various processor and memory configurations, including the RV1106G2 and RV1106G3 processors, and options for 128MB or 256MB memory. Since the RV1106 term is sometimes used for both models, clarifying processor and memory differences in the listing might help customers quickly understand their choices.
• Header Variants: It appears there are “with header” and “no header” product versions, and some images show the board with a header while others show it without. While it’s great to showcase all available options, displaying both versions in the same listing can sometimes confuse customers.
• NPU Performance Claims: There’s mention of the NPU having 0.5 TOPS for int8, and “up to 1.0 TOPS with int4.” While this is correct for the RV1106G2 (Pro version) at 0.5 TOPS, only the RV1106G3 (Max) version achieves 1.0 TOPS. Specifying that 1.0 TOPS applies to the Max version could prevent potential misunderstandings and set the right expectations.

Additional Information

• Power Consumption: Details like power consumption and GPIO current ratings aren’t readily available, and including this information might reassure customers looking for specifics.

I hope these suggestions are helpful! Your expertise and knowledge of your product are essential here, and these small adjustments may help potential customers better understand and choose the right option for them.

Best of luck, Michael