Hello Sellers,

You may have noticed videos from influencers appearing on your product detail pages. We want to help you understand how this works and what it means for your brand.

What Are Influencer Videos?

Influencer videos are created by members of Amazon's Influencer Program (AIP) who share authentic product experiences with their audiences. These videos can appear on product detail pages across Amazon to help customers make informed purchase decisions.

How Videos Appear on Your Listings

Automatic Placement Influencer videos can appear on any active ASIN's detail page without requiring your approval as a seller or brand owner. Videos are automatically distributed to relevant product pages based on quality standards and content relevance.

Quality Review Process All influencer videos go through a multi-stage quality review before appearing on detail pages:

• Community moderation checks for policy violations (nudity, profanity, false claims)
• Quality review ensures videos are demonstrative (showing product in use), descriptive (providing meaningful information), and correctly tagged to the right ASIN
• Ongoing audits use machine learning to maintain quality standards

Where Videos Appear

Influencer videos may be shown in two primary placements on your product pages:

• Media Block (above the fold on the product detail page)
• Videos Widget (below the fold near customer reviews)

Videos appear alongside content from other creators including selling partners, vendors, and customer reviews.

Can You Request Video Removal?

Important: Amazon does not remove influencer videos based solely on negative sentiment. This policy helps maintain authenticity and customer trust.

Videos are only removed if they violate content guidelines by being:

• Non-demonstrative (not showing the product in use)
• Non-descriptive (not providing meaningful product information)
• Incorrectly tagged (wrong ASIN association)

Why This Benefits Your Brand

Influencer videos provide authentic, third-party perspectives that help customers:

• See products in real-world use
• Make more informed purchase decisions
• Build confidence in their shopping choices

This independent content maintains credibility precisely because it's not controlled by sellers or brands.

Questions?

If you believe an influencer video violates Amazon's content guidelines, you can report it through the standard content reporting process. For questions about video content policies, visit the Amazon Video Content Guidelines.

Have you noticed influencer videos on your listings? How do you think they impact the customer shopping experience? Share your thoughts below!

For more information about managing your brand presence on Amazon, explore Amazon Brand Registry.