Incorrect short term return rate causing "Frequently Returned Item" badge
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Seller_NMglNcgJalAbX

Incorrect short term return rate causing "Frequently Returned Item" badge

On our FBA Returns, our product shows 3.17% for 90-day return rate, but on the "Voice of the Customer" page, the same product shows a whopping 8.52% for short-term (3 months) return rate, which triggers the "Frequently Returned Item" badge.

Does anyone know why there is such a discrepancy? 3.17% is the actual rate because we counted the actual returns in the report.

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Danny_Amazon

Hello @Seller_NMglNcgJalAbX- and thanks for seeking some insight on this here in the seller forums.

I wanted to chime in to ask if you are still seeing this disconnect between return rates? If so, it may be prudent to create a case with our seller support team for more personalized guidance. I can help provide this page on improving listings, which may help reduce returns in total though!

If you have created a case with support on the topic, please feel free to share that case ID with me so I can take a closer look at the ASIN specifics from my end.

Thanks,

Danny

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