Amazon Bots Inject False and Misleading Attributes at the Top of Listings
Amazon bots continue to inject irrelevant, misleading, absurdly formatted, and often completely false attributes at the top of our listings. These fabricated details appear in the premium space above our valid descriptions — creating confusion for buyers and damaging our listing accuracy.
Many of the inserted attributes don’t appear to come from any data we’ve entered in our product listing. We previously reported the issue in this thread, but it continues to occur.
Can anyone from Seller Support help stop this ongoing, destructive process that’s degrading the quality of so many sellers’ listings?
Here are some current examples:
ASIN B0BWNY9DKP:
ASIN B0BWNYTCTT:
ASIN B0B1Z5C8ZX:
ASIN B0DJKZNCJ4:
Amazon Bots Inject False and Misleading Attributes at the Top of Listings
Amazon bots continue to inject irrelevant, misleading, absurdly formatted, and often completely false attributes at the top of our listings. These fabricated details appear in the premium space above our valid descriptions — creating confusion for buyers and damaging our listing accuracy.
Many of the inserted attributes don’t appear to come from any data we’ve entered in our product listing. We previously reported the issue in this thread, but it continues to occur.
Can anyone from Seller Support help stop this ongoing, destructive process that’s degrading the quality of so many sellers’ listings?
Here are some current examples:
ASIN B0BWNY9DKP:
ASIN B0BWNYTCTT:
ASIN B0B1Z5C8ZX:
ASIN B0DJKZNCJ4:
0 replies
Seller_LVZcgxAgZ2xBv
Something similar was reported in another thread this morning:
"Amazon AI changed those values to incorrect values, and now Amazon will not correct them or let me correct them. Now I have incorrect listings on Amazon that I can do nothing about. We are Brand Registered by the way. I was asked to provide our GS1 certificate, photos of the product with the packaging and the barcode, on and on - and even then they responded with "your application for brand registry has been denied" LOL! What a joke, I wasn't trying to register a new brand."
Changed attributes and nonsensical responses has all the hallmarks of generative AI, which is known for "hallucinations," coupled with Amazon's long track record of hurriedly implemented technology on its vast, kludged-together tech stack. It's screwing up our businesses, and will lead to lots of disappointed and frustrated customers who naturally will blame us for sending them the wrong item or creating a description that doesn't match what comes in the mail.
Guess who will pay for Amazon's flawed tech? Returns, refunds, bad seller and product feedback ... that's us who will pay the price (and maybe some Amazon support reps, those who haven't yet been replaced by "AI").
If you're looking for someone to blame, I look at the talk and buzzwords that are coming out of the leadership suite. Quoting Andy Jassy's shareholder letter from April:
"Generative AI is going to reinvent virtually every customer experience we know, and enable altogether new ones about which we’ve only fantasized. ... there are more than 1,000 GenAI applications being built across Amazon ... Speed is a leadership decision. The leadership team has to believe it’s a priority, reinforce it constantly, organize and remove structural barriers, and build in modular ways that enable pace. But, speed does not happen unless the entire company and culture embrace it."
Seller_xuvLX6pPQ7wPY
We have had this happen several times. If you can, get a hold of product expert support, or support specialists. If you do not have access to the blue box on the seller support page, create a seller support ticket and request product expert specialist support. And always opt to get on the phone with them.
You have what Amazon calls, "Retail Contribution" attribute values on your listings. Essentially, Amazon locks these attribute values after running their AI bots over your catalog, filling in data they find missing. Amazon sets the values, and locks them as winning contributions.
Be prepared by identifying all of the affected ASINs and Attributes, along with the correct data that you want to contribute. In my experience, Amazon only fills in missing data, if a brand registered contribution has existing, valid data in an attribute, the bots will not update it. So, providing support with valid values ensures your contributions win out. This means reviewing your entire catalog for other such missing attribute values.
I have found the bots are triggered by batch updates, or listing uploads. If you can avoid it, do not use csv or excel uploads to update listings. Manually update them on seller central, or use the API to directly update each listing.
Michelle_Amazon
Hi @Seller_xo4Akj7FBBnfC,
Thanks for reaching out. I am sorry that there is incorrect information on your listing. As @Seller_xuvLX6pPQ7wPY has provided you with some great information. You will need to reach out to Seller Support to get this fixed. If you still need assistance after they have completed their investigation, please provide me with your case ID so I can look into this further for you.
Regards,
Michelle
Seller_xo4Akj7FBBnfC
After repeated back-and-forth with Seller Support and several flat-file tests, here’s what we’ve found:
1. Seller Support Confusion – there was repeated, unhelpful back-and-forth, with one rep repeatedly insisting our own brand-registered listings don’t belong to us. At this point, it seems clear that Seller Support isn't equipped to resolve this issue.
2. Flat-File Updates Don’t Solve It – Uploads changed few if any faulty attributes, while most remained at the top of the listings. Since flat-file uploads can’t force the removal of irrelevant attributes or reliably change what’s displayed, the results are unpredictable and not a real solution.
3. Product Type Lock-In – Once a Product Type is assigned for any listing, Amazon bots inject similar faulty attributes at the top of the product page. The Product Type can’t be changed without deleting and recreating the ASIN, so presumably you're stuck with that particular mix of bogus attributes.
4. Widespread Issue – Many listings within the same Product Type—ours and competitors’—show the same bogus, irrelevant, and improperly formatted attributes displayed above the seller’s valid product description.
5. Competitive Disadvantage – Platforms like Walmart and Home Depot don’t deface sellers’ listings this way. Amazon’s faulty process degrades listing accuracy and brand presentation, putting its sellers at a disadvantage.
Bottom line: this isn’t a feed or listing issue—it’s a faulty process that degrades sellers' listings across entire Product Types.
