As we celebrate 25 years of partnership with independent sellers, today’s Amazon Accelerate announcements highlighted our latest innovations with AI as well as tools designed to save you time and money.

Seller Assistant gets a major upgrade

Seller Assistant is now enhanced with agentic AI capabilities, allowing it to learn your preferences, reason, plan, and take action with your permission. It’s designed to be an intelligent business partner that works proactively, handling everything from routine operations to complex strategy, including:

• Monitoring your Account Health, then alerting you to potential issues and actions
• Automating compliance management for both existing and new products
• Tracking inventory levels and alerting you to actions that can optimize cost and growth
• Developing professional-quality advertising creative through conversational prompts
• Analyzing customer behavior to recommend new opportunities

This is just the beginning. Our agentic AI capabilities are designed to work seamlessly throughout your entire selling experience so you can focus on growth and innovation. For more information, read the announcement.

Profit Analytics makes it easier to identify cost-saving opportunities that improve your bottom line.

• Consolidate costs from 8+ resources including fees, advertising spend, and refunds and returns
• Add off-Amazon costs to get a full view of profitability
• Analyze your entire catalog and deep dive ASIN or SKU-level performance

Coming soon, you’ll also gain access to a scenario planning feature which lets you explore the outcome of different strategies before making changes. To get started, go to Profit Analytics.

Custom Analytics further streamlines report creation with drag-and-drop tools and expanded metrics covering account health, promotions, ratings, and reviews. Enhanced visualizations help spot trends, while pre-built templates get you started quickly.

To start using the enhanced features, go to Custom Analytics.

• Ship replacement parts instead of processing a full return
• Offer partial returns for minor issues that don’t materially impact product functionality
• Provide call and chat support to help customers use your products better

For more, go to Returns Central.

Connect with a Specialist expands to the EU and scales significantly in the US, giving even more sellers direct access to live help from an expert associate when managing listings issues. Sellers using this service rate it 4.5 out of 5 stars, with higher satisfaction scores and lower contact reopening rates.

For more of the latest updates from Accelerate, see our social media: LinkedIn, Instagram, TikTok, Facebook, YouTube, and X.