This is a continuation of our series around Amazon Badges (find part 1 here). Let's explore the rest of Amazon's Badges and how they can benefit your business on Amazon.

• Prime Badge

• Small-Business Badge

• Black-Owned Business Badge

• Climate Pledge Friendly Badge

Prime Badge:

Seller Fulfilled Prime lets you put Prime branding on the listings for products you fulfill without Amazon. You can enroll in the program after demonstrating that you provide the fast, reliable customer experience and delivery speeds that Prime members know, love, and expect.

To enroll in Seller Fulfilled Prime, you need to pre-qualify for the program by meeting performance requirements, then successfully complete a 30-day trial. Once you’re enrolled, you have access to Prime branding, showing your commitment to provide fast and free delivery, plus free returns for domestic Prime customers.

Find full details about the Prime Badge and the process to acquire one here.

Small Business Badge:

The Small Business Badge will indicate to customers that the products they are viewing are from a Small Business. In addition, small businesses will have the opportunity to be included in special events and promotions in the Amazon store.

In the US, we follow Gartner's definition of small business. Small businesses are eligible for this badge if they are registered with Brand Registry or participate in the Handmade program. The specific products that receive the badge are from small business brands and artisans based in the US.

Participation in the Small Business Badge is free for eligible businesses. Find more details about this in the Small Business products FAQ.

Black-Owned Business Badge:

The Black-Owned Business Badge indicates to customers when the current featured offer for a product is sold by a certified Black-owned business. Businesses eligible for the Black-Owned Business badge must hold a valid minority-owned business registration or certification (for example, from the National Minority Supplier Development Council, U.S. System for Award Management, U.S. Small Business Administration, or SupplierGATEWAY) demonstrating that the business is black-owned, based on the criteria of the certifying body.

To receive the Black-Owned Business badge, you can upload your valid minority-owned business registration or certification to your account in Seller Central and choose Black American Owned as your sub-group. Amazon reviews the certifications at the time of upload and will send an email confirming your upload, or requesting more information within 24 hours of certificate submission.

In addition, uploading a valid certification will enable Amazon Business customers to identify participating sellers as minority-owned businesses and can enable eligibility into Amazon’s Black Business Accelerator program. Those who are already enrolled in the Black Business Accelerator automatically receive the Black-Owned Business Badge.

There is no cost to the Black-Owned Business Badge and it is available only to products sold in the US Amazon store by US-based sellers.

Climate Pledge Friendly Badge:

The Climate Pledge Friendly Badge was created as part of the Amazon’s Climate Pledge initiative. It indicates products meeting specific environmental or sustainability standards, reflects Amazon's values and connects eco-conscious customers with like-minded businesses. Products with this badge can be filtered and listed separately on Amazon, and allows customers to easily find and choose environmentally friendly products.

To earn this badge, products must be certified by at least one of Amazon's 18 sustainability certification partners. Once certified, Amazon automatically displays the badge on the product and lists the certifications. If the badge is missing, sellers can request it through creating a case in Seller Central or Vendor Central. Amazon offers its own "Compact by Design" certification, focusing on efficient packaging. The "Compact by Design" certification can be earned in addition to partner certifications.

Find more details about the sustainability certifications in the Climate Pledge Friendly Certifications page.

You can shop and review Climate Pledge Friendly products on this page.

As a recap, these are the Amazon Badges we’ve covered:

• “Best Seller” Badge

• “New Release” Badge

• “Amazon’s Choice” Badge

• "Available at Amazon" Badge

• Prime Badge

• Small-Business Badge

• Black-Owned Business Badge

• Climate Pledge Friendly Badge

We'd like to hear about your experience with Amazon's Badges:

1. Which Badges do you have?

2. How have they impacted your business?

Best regards,

-Manny