To help you grow your business-to-business (B2B) sales, we've created an action panel that provides B2B pricing insights and recommendations.

The Business Price action panel, which is available for all professional sellers, analyzes customer demand signals to help you set business discounts for high-potential business customers on Amazon Business.

• Actionable pricing opportunities suggest recommended action to update and optimize your business discounts. We provide data to show how business discounts can improve sales and page views across similar products within the category to help quantify the expected uplift. For example, "Add a business discount to optimize traffic and conversion. Reason: Similar products with a business discount saw a 10% increase in sales and 8% increase in page views."
• Competitive pricing intelligence helps you compare your business price against key metrics, such as the Featured Offer price, lowest price, and Business Savings Blue Badge price on Amazon Business, so that you can make informed pricing decisions.
• Quantity discount recommendations help you create attractive bulk pricing offers. You'll receive these tailored suggestions, if available, once you set a business price.

You can use these insights to optimize your B2B pricing strategy and capture share of the growing B2B segment, directly from the business to consumer (B2C) workflow in Manage All Inventory.

To get started, go to the Business Price action panel.

For more information, go to Edit business prices and quantity discounts.