Sales drop since the 25th
My sales have dropped by almost 50% right after the 25th, Just wondering if anyone else has experienced a drop in sales recently.
9 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_klhSOGtfaCFgw,
This is a normal seasonal pattern. Sales typically begin dropping around December 20th, as customers realize orders won't arrive in time for Christmas. This post-holiday slowdown usually continues through early January (around January 4th-6th).
A few factors contribute to this:
- Christmas gift shopping deadline has passed
- Post-holiday budget consciousness
- Many people are still on vacation
I'd recommend using this slower period to review and adjust your PPC campaigns - conversion rates often drop after the holiday season, so consider lowering bids to maintain profitable ACoS.
Sales should begin picking up again as we get further into January.
Best regards, Michael
Seller_7nQirloYJC9c7
Yes, you are not alone. Sales are in an abnormal downward trend. I am not talking about a slowdown after Christmas. It is a sudden drop, an anomaly that comes to a standstill. There are many topics on the forum about this. But unfortunately there is still no solution.
Seller_Joe8w9a9qu6pw
Our sales are very predictable, and February is going really well. Even January performed well.
This screenshot shows our actual results—achieved by focusing solely on advertising. This is the result of OUR PPC optimization.
this is what i optimize
Keywords with a good ACoS
Identify keywords with ACoS below target.
Incrementally increase bids in small amounts for these keywords.
Keywords with a poor ACoS
Identify keywords with ACoS above target.
Incrementally decrease bids in small amounts for these keywords.
Non-Converting Keywords
Identify keywords with 5 or more clicks but no sales.
Incrementally lower bids for these keywords.
Keywords with low impressions
Identify keywords with less than 300 impressions.
Increase bids for these keywords.
Check For Placements, Search Term Report, Budget, Campaign on whole Advertising Account..
@Seller_7nQirloYJC9c7 @Seller_eO3hX6j49yZu2 @Seller_S9GHoSdpBtbtq
