Subject: Urgent Clarification Needed on VAT Application on Amazon Fees

Hello All and Amazon Team,

I am a UK-based seller, and I have serious concerns regarding the recent update about VAT treatment effective August 1, 2024. I would greatly appreciate clarification on the following points:

Scope of VAT Application:

Will VAT be charged on all Amazon fees, including Selling on Amazon fees, Fulfilment by Amazon (FBA) fees, commission fees, sponsored ads fees, and any other service fees?

VAT Reclamation Process Across Multiple Countries:

As a seller operating in multiple countries (UK, France, Italy, Spain, and Germany), will we have to reclaim VAT separately from each country’s tax authority?

What is Amazon’s guidance or support for handling VAT reclaims in each country?

Challenges with VAT Reclamation:

I have had very bad experiences reclaiming VAT from France, with delays extending over three years. This situation has caused significant financial strain. The potential requirement to reclaim VAT from multiple countries could severely impact cash flow and potentially bankrupt many businesses, especially when VAT constitutes 20% on top of Amazon fees, which already take up around 50% of turnover.

Given the gravity of these concerns, I urge Amazon to provide detailed guidance and support for sellers on these points. It is crucial to understand how these changes will be implemented and what measures will be in place to assist sellers with VAT reclaims efficiently.

Thank you for your prompt attention to these urgent issues.

Hello Community,

I need urgent help with a critical issue. I’ve been trying to contact Seller Support about a missing PO number on a shipment since May 28th, but I have not received any response. Despite providing all the necessary documents, there’s been no update from their side.

The problem is due to a bug with one of the ASINs, and the missing PO number is not our fault. Seller Support has been unable to resolve this issue.

We urgently need to follow up on this case to resolve it and pay our warehouse rent after selling these units. Any advice or assistance to expedite this process would be greatly appreciated.

When we first started using Amazon years ago we didn’t have a brand for some of our products so therefore didn’t brand them , as we have grown we added new products with our brand. I wanted to go back on to some of our listings and update them to our brand as a lot of them have been hi jacked by other sellers and some how manged to change the listing to their brands. I know Amazondon’t allow you just to update the brand but wondered if anyone had a break through on doing this or even had a contact to anyone in brand registry? I’ve tried to explain Im making no changes to the product packing or anything that would confuse the customer I just want to update the brand to protect the listing from competitors ! Thanks ☺️