How to win buy box with MAP pricing
I hope this is the right category for my question.
I am selling FBA on a brand that has a select number of authorized sellers, the number is 7, to sell their product. This brand also has MAP pricing and all sellers have to adhere to this.
My issue I am having is the buy box rotation does not seem to rotate very well between all of us. This brand has a number of well selling ASINS that when I do have the buy box can be 30 plus units a day. My box box percentage hovers about 7 to 11% win.
My metrics all seem to be in good order and I keep hoping the buy box rotation will sort itself out, but it is not. I almost feel like some of the other sellers have inside help from amazon to get the buy box, but I cannot be sure.
Another issue I am having is my IPI score is falling because of this. I am always following what Amazon recommends to send in for replenishment and have automatic removals in place for returns and aged inventory.
Is it helpful to have and account health specialist call to go over my account?
Also, have advertising going on these products along with the 7 others and have not had great success in the area.
Thanks for any suggestions.
How to win buy box with MAP pricing
I hope this is the right category for my question.
I am selling FBA on a brand that has a select number of authorized sellers, the number is 7, to sell their product. This brand also has MAP pricing and all sellers have to adhere to this.
My issue I am having is the buy box rotation does not seem to rotate very well between all of us. This brand has a number of well selling ASINS that when I do have the buy box can be 30 plus units a day. My box box percentage hovers about 7 to 11% win.
My metrics all seem to be in good order and I keep hoping the buy box rotation will sort itself out, but it is not. I almost feel like some of the other sellers have inside help from amazon to get the buy box, but I cannot be sure.
Another issue I am having is my IPI score is falling because of this. I am always following what Amazon recommends to send in for replenishment and have automatic removals in place for returns and aged inventory.
Is it helpful to have and account health specialist call to go over my account?
Also, have advertising going on these products along with the 7 others and have not had great success in the area.
Thanks for any suggestions.
7 replies
Seller_3N7yVnTXPzLkL
There is no policy which says the BB must rotate.
It is not only your metrics, it can be how much inventory you have and where it is located, and whatever other methods Amazon has tracked and saved to determine how much you are loved.
Seller_T5Mv3ZCUSh7Zl
Price and Seller metrics matter. Good Feedback, Good Reviews, number of returns, speed of delivery, etc. all play a bit of a part.
Seller_NXdxKgptJlB7U
Thanks for the replies.
As mentioned this is all done with FBA.
Some additional information is was selling several hundred units a day. Now I am lucky to get 15 to 50 a day.
I am guessing as Lake has suggested it my inventory placement could play a role in this. But, I believe most of these seller all have commingled inventory and would think this would have a benefit with buy box rotation.
Does IPI score go into account with the buy box rotation? Recently My IPI score has dipped 50 points. Have automatic removals in place for all settings for FBA. ) My score is suffering with to much inventory when I say to much I mean 24 units, but I can see other sellers have way more inventory on hand than I do into the hundreds on the same ASINS.
Also, sell through is hurting also and any tips would be appreciated.
And I know that the buy box rotation is a big question and only the Bots know the answers. But, I am just trying to wrap my head around the big change that has happened.
