"Your product requires Approval to sell" but I am the brand owner

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Seller_fElMSF8nwwDWM

"Your product requires Approval to sell" but I am the brand owner

Hi! New seller here. I just got this error: "Your product requires Approval to sell" when trying to send in 4 cases of packed items to Amazon. The product is my own product, under my own brand, and my own listing. I am from Canada and shipping my products to US (amazon.com).

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Jurgen_Amazon

Hi @North_Star_Devices,

Welcome to the world of selling on Amazon! The error "Your product requires Approval to sell" is a common one, especially for new sellers and certain product categories.

When you see this error, it typically means that Amazon wants to review your product listing and inventory before allowing you to sell it on their platform. This is part of Amazon's efforts to maintain a high level of product quality and safety for customers.

Since you mentioned that it's your own product, under your own brand, and your own listing, here are a few steps you can take to get approval:

  1. Brand Registry: If you haven't already, I highly recommend enrolling in Amazon's Brand Registry program. This will help verify that you are the legitimate brand owner and give you more control over your product listings.
  2. Submit for Approval: Within your Seller Central account, there should be an option to "Request Approval" for your product listing. You'll need to provide detailed information about your product, such as images, descriptions, and any relevant safety certifications or documents.
  3. Be Patient: Amazon's approval process can take some time, especially for new sellers. It's not uncommon for it to take a week or more to get a response.
  4. Check Requirements: Make sure your product meets all of Amazon's requirements for the specific category you're selling in. Some categories, like topicals or supplements, have additional requirements.

As a Canadian seller shipping to the US Amazon marketplace (amazon.com), you may also need to provide additional documentation or meet specific requirements for cross-border sales.

If you continue to have issues or receive denials, don't hesitate to reach out to Amazon Seller Support for further guidance. They can often provide more specific feedback on why your product wasn't approved and what additional steps you may need to take.

Do not hesitate in letting us know if you need further assistance with this.

Jurgen

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