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What is A+ Premium Content?

by Tiff_Amazon

WHAT IS AMAZON PREMIUM A+ CONTENT?

Premium A+ Content provides the best-in-class detail page experience available for supplemental marketing information, enabling sellers to use differentiated content such as video, interactive hotspot modules, image carousels, and enhanced comparative tables to tell their brand story and showcase product information on the marketplace.

HOW DOES IT WORK?

Premium A+ modules seamlessly integrate with your existing A+ Content Manager User Interface. With Premium A+, you will have access to Basic & Premium Modules. However, each project must be set-up using either Premium or Basic Modules.

KEY BENEFITS & FEATURES

Using Premium A+ Content may result in higher conversion rates compared to using Basic A+ Content.

ELIGIBILITY AND COST ASSOCIATED

The eligibility criteria outlined below is per country that you sell and publish A+ Content in. You may meet criteria in one country, but not another. You are eligible if:

  1. You have already published A+ Brand Story to all ASINs within your catalog that you own. You can confirm this by accessing the A+ Content Manager and searching to see if you have created and published a project. You will also see Basic A+ Content and A+ Content Brand Story on your ASINs under the “From the Brand” fields on the detail page.
  2. You have had at least 15 project submissions of A+ Content that have been approved within the past 12 months. You can confirm this by accessing the A+ Content Manager and checking the status of your submitted projects and the last modified date. This is to ensure our guidelines are being adhered to. Access to Premium A+ features will be available to 3PBrand Owners at no cost during our promotional period for all ASINs registered to their brand. If we announce a fee for Premium A+ Content, 3P Brand Owners will be given the opportunity to opt-in for a fee. We will not charge any fees without your consent. Currently, we have not determined an end date for the promotional period or a fee structure.

Sellers can learn more about A+ Content Best Practices here .

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Seller_4RRTjOpWG0qkj
In reply to: Tiff_Amazon's post

I’ll leave this one here

https://sellercentral.amazon.com/forums/t/guide-on-the-a-modules-both-brand-story-and-a-content/1222208

@Wyatt_Amazon can you add a small bullet in your thread differentiating brand story and enhanced content?

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Seller_mRgV68JoVFWXJ
In reply to: Tiff_Amazon's post

Where can I find the specs for each Premium A+ content module? My creative team needs these to generate the content and we need to know. Thanks

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