Creator Connections Not Available Despite Brand Registry and Eligibility

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Seller_EJ7mQrC74xjHt

Creator Connections Not Available Despite Brand Registry and Eligibility

Hi

We’ve been trying to access Creator Connections for months now with our brand Don'tWorry, but the feature is still not available in our account — even though we have Brand Registry and meet all the requirements listed for eligibility.

Our brand has been gaining traction and even going viral on TikTok, and we’ve had multiple influencers and content creators express interest in collaborating with us. Unfortunately, we can’t move forward with those partnerships through Amazon because the Creator Connections feature isn’t enabled.

We’ve opened several cases with Seller Support, but the only response we’ve received is that this is an invite-only program, without any further explanation or guidance on how to become eligible.

We would really appreciate any insights or advice from sellers who have been able to activate Creator Connections, or from the Amazon team — is there any way to request access or be considered for inclusion?

Thanks in advance for your help and support!

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Tags:Advertising, Advertising console, Eligibility
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Danny_Amazon

Hello @Seller_EJ7mQrC74xjHt- thanks for posting, and congrats on the recent traction you've seen with your brand!

It is encouraging to hear that creators have expressed interest in collaborating. I wanted to make sure you had the Creator Connections Brand Guide easily accessible, as it does highlight the eligibility requirements, and notes:

"If your brand is having access issues, check user permissions. Admins can grant access to secondary users in Seller Central and going to the Settings Icon > User Permissions > Target User > Creator Connections."

While it is an invite only program, can you help confirm if the permissions note does help bridge this for your account?

Thanks in advance!

-Danny

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