ASIN Listing Hijacked, Brand Changed
Hello,
I’ve encountered this issue several times in the past, and it typically requires escalation from a moderator for proper resolution.
Years ago, I created a listing under my brand to sell a trademarked item. Recently, another seller has changed the brand name on that listing. I contacted Seller Support, and they informed me that brand information cannot be changed - yet the brand name on my listing has been altered, and I’m now no longer approved to sell the item.
Support Case ID: 17554043761
I would appreciate any assistance in resolving this matter.
Thank you!
0 replies
Seller_rI7BZIczK8iAC
Five minutes ago another seller asked exactly the same thing. So, sometimes it's worth looking what others ask.... I copy paste my answer here:
Create a case with seller support and add two screenshots:
1. USPTO showing you as brand owner. Exactly as in your "Legal Entity" in your seller account.
2. GS1 search showing you as the owner who used this UPC to create the listing. Exactly as in your "Legal Entity" in your seller account.
These proofs are unbeatable and they will change the brand, but it can take some time.
Seller_d5ZW2Tv6GuekV
Can someone look into this, please? It is one of my original products with a lot of reviews and sales. Thank you.
@Sandy_Amazon@Jim_Amazon@Dougal_Amazon@Cooper_Amazon@Micah_Amazon@Charly_Amazon@Quincy_Amazon@Steve_Amazon@Michelle_Amazon
Seller_Nt9S3eYxU8gyN
"... and they informed me that brand information cannot be changed - yet the brand name on my listing has been altered ..."
And THAT ... my friends is the root cause. Fix THAT problem and all these other issues/complaints go away.
Seller_rI7BZIczK8iAC
You talk to Amazon, isn't it? Because we seller can't fix anything. But you are right, the brand on a listing can not be changed according to the TOS, nevertheless we see that happen countless times on a daily basis.
Seller_aNsixtdBpnLRG
so now 6 days have lapsed since this post and NO reply from a MOD??
@Sandy_Amazon @Jim_Amazon @Dougal_Amazon @Cooper_Amazon @Micah_Amazon @Charly_Amazon @Quincy_Amazon @Steve_Amazon @Michelle_Amazon
makes us all wonder what it takes to capture the attention of a MOD and what AMZ will do to stop hackers that are attacking our Brands
Dougal_Amazon
Hello @Seller_d5ZW2Tv6GuekV,
My name is Dougal from the Community Manager Team, thank you for the case ID and I will be happy to look into this for you.
I reviewed the ASIN history and specifically the brand name attribute that was used when the ASIN was created and it is not the same as the brand name you are requesting to change the ASIN to. Because of this and based on the Amazon Brand Name policy, I cannot assist in changing the brand name to what you requested.
If you have some additional information, please let me know and I will be happy to dive back into this.
Best, Dougal
Seller_u0RurWdg93ujy
Thank you for your post. I thought I was alone. I have a product that I manufacture and listed on Amazon many years ago before there was a Brand Registry. At the time we used our company name when filling in the brand name field on all 4 size variation ASINs. One of these size variation ASINs was later hijacked to another brand name. So then we had 3 variation ASINs with our company name as the brand and one ASIN with a fake brand name. We then received a new brand TM from USPTO for this family and Amazon accepted the TM into Brand Registry. After years and endless requests to change all 4 ASINs to the new USPTO TM, Amazon changed only 2 of of the 4, but not the hijacked one. Amazon in their infinite wisdom has said that is all they can do. The result is today, of 4 child size variation ASINs, 1 has the hijacked brand name, 1 has our original company name as the brand and 2 have to new USPTO brand. Amazon has said, our work here is done. Nuts.
