Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.
Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.
18 replies
Seller_OvL8C4BJWiuS9
The voice of the customer dashboard is completely ridiculous. A seller cannot respond and or defend these "claims", which are usually wrong or incorrect.
Seller_oDXVaydIpi3Hi
Yeah, just what every seller wanted. Another way for competitors to destroy a listing. Great job once again, Amazon!
Seller_ZDUFw1qRNIbgB
why can't we sort/search by this new field? Are we supposed to scan thru 100's of pages (with MANY duplicates) to see which ones have the badge? please make it where we can sort by this field or better yet use a filter to bring up a list of all listings with return badges....
Seller_w6aLwkKdfu3L0
So how does this help when the buyer is a business or competitor purchasing goods and swapping with their inventory. Is it really the voice of consumers or voices of other resellers who could not sell it on another platform and returned it or swapped it with their inventory. There's no metric that shows us if this buyer is 3% return volume in 30 days or 15% return volume in 30 days or that they buy 5-10 items a month or that they buyer 300 items a month and have an associated seller's account.
Seller_2ocdeVST6pSqj
More ridiculous useless drivel being implemented by the geeks. Just keep giving us more things to worry about and monitor.
Seller_fj3Pqu1VCf2GS
While more return insights seem helpful, this update doesn’t address the real issue—return abuse by bad actors. Sellers have no way to dispute false return claims, and the system doesn’t differentiate between legitimate customer dissatisfaction and competitor manipulation.
If Amazon truly wants to help sellers, it should:
- Track and limit frequent returners to prevent abuse.
- Allow sellers to dispute incorrect return reasons before penalizing their listings.
- Identify patterns of competitor-driven returns to prevent unfair listing damage.
Right now, this just feels like another tool that punishes sellers while doing nothing to stop fraudulent returns and bad actors gaming the system. Amazon, will you address return fraud before penalizing legitimate sellers?
Seller_aNsixtdBpnLRG
With NO WAY to refute the 'claim' we do not bother to review this page. It has ZERO meaning for us. The majority of our returns? Wrong Size. Why? B/C they were never taught how to use a ruler, don't own a ruler, just order one of each size b/c to lazy to use the ruler - No matter the volume of WORDS they do NOT (or CANNOT) READ or look at ALL the images.
and how many buyers are going to care about the returns badge if they order one of each knowing they will return what does not fit? Now they are encouraged to return seeing the badge.......
So AMZ instead of working on REAL WORLD issues of IP stealing, hacking of accounts, change of Brand Names, Attacks by competitors, they give the bot engineers busy work - I say let President Musk loose and see what changes happen within hours LOL
Seller_r9wMm8LrE5iKj
Bl*w me. This badge is simply a way for scammers to find the products that are easiest to steal from sellers, and Amazon will not stop this abuse, but instead will further punish sellers for it because return rates are too high, even when they aren't valid returns. I hate this platform, and regret all the sellers that let this become a monopoly and monopsony.
Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.
Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.
Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.
18 replies
18 replies
Seller_OvL8C4BJWiuS9
The voice of the customer dashboard is completely ridiculous. A seller cannot respond and or defend these "claims", which are usually wrong or incorrect.
Seller_oDXVaydIpi3Hi
Yeah, just what every seller wanted. Another way for competitors to destroy a listing. Great job once again, Amazon!
Seller_ZDUFw1qRNIbgB
why can't we sort/search by this new field? Are we supposed to scan thru 100's of pages (with MANY duplicates) to see which ones have the badge? please make it where we can sort by this field or better yet use a filter to bring up a list of all listings with return badges....
Seller_w6aLwkKdfu3L0
So how does this help when the buyer is a business or competitor purchasing goods and swapping with their inventory. Is it really the voice of consumers or voices of other resellers who could not sell it on another platform and returned it or swapped it with their inventory. There's no metric that shows us if this buyer is 3% return volume in 30 days or 15% return volume in 30 days or that they buy 5-10 items a month or that they buyer 300 items a month and have an associated seller's account.
Seller_2ocdeVST6pSqj
More ridiculous useless drivel being implemented by the geeks. Just keep giving us more things to worry about and monitor.
Seller_fj3Pqu1VCf2GS
While more return insights seem helpful, this update doesn’t address the real issue—return abuse by bad actors. Sellers have no way to dispute false return claims, and the system doesn’t differentiate between legitimate customer dissatisfaction and competitor manipulation.
If Amazon truly wants to help sellers, it should:
- Track and limit frequent returners to prevent abuse.
- Allow sellers to dispute incorrect return reasons before penalizing their listings.
- Identify patterns of competitor-driven returns to prevent unfair listing damage.
Right now, this just feels like another tool that punishes sellers while doing nothing to stop fraudulent returns and bad actors gaming the system. Amazon, will you address return fraud before penalizing legitimate sellers?
Seller_aNsixtdBpnLRG
With NO WAY to refute the 'claim' we do not bother to review this page. It has ZERO meaning for us. The majority of our returns? Wrong Size. Why? B/C they were never taught how to use a ruler, don't own a ruler, just order one of each size b/c to lazy to use the ruler - No matter the volume of WORDS they do NOT (or CANNOT) READ or look at ALL the images.
and how many buyers are going to care about the returns badge if they order one of each knowing they will return what does not fit? Now they are encouraged to return seeing the badge.......
So AMZ instead of working on REAL WORLD issues of IP stealing, hacking of accounts, change of Brand Names, Attacks by competitors, they give the bot engineers busy work - I say let President Musk loose and see what changes happen within hours LOL
Seller_r9wMm8LrE5iKj
Bl*w me. This badge is simply a way for scammers to find the products that are easiest to steal from sellers, and Amazon will not stop this abuse, but instead will further punish sellers for it because return rates are too high, even when they aren't valid returns. I hate this platform, and regret all the sellers that let this become a monopoly and monopsony.
Seller_OvL8C4BJWiuS9
The voice of the customer dashboard is completely ridiculous. A seller cannot respond and or defend these "claims", which are usually wrong or incorrect.
Seller_OvL8C4BJWiuS9
The voice of the customer dashboard is completely ridiculous. A seller cannot respond and or defend these "claims", which are usually wrong or incorrect.
Seller_oDXVaydIpi3Hi
Yeah, just what every seller wanted. Another way for competitors to destroy a listing. Great job once again, Amazon!
Seller_oDXVaydIpi3Hi
Yeah, just what every seller wanted. Another way for competitors to destroy a listing. Great job once again, Amazon!
Seller_ZDUFw1qRNIbgB
why can't we sort/search by this new field? Are we supposed to scan thru 100's of pages (with MANY duplicates) to see which ones have the badge? please make it where we can sort by this field or better yet use a filter to bring up a list of all listings with return badges....
Seller_ZDUFw1qRNIbgB
why can't we sort/search by this new field? Are we supposed to scan thru 100's of pages (with MANY duplicates) to see which ones have the badge? please make it where we can sort by this field or better yet use a filter to bring up a list of all listings with return badges....
Seller_w6aLwkKdfu3L0
So how does this help when the buyer is a business or competitor purchasing goods and swapping with their inventory. Is it really the voice of consumers or voices of other resellers who could not sell it on another platform and returned it or swapped it with their inventory. There's no metric that shows us if this buyer is 3% return volume in 30 days or 15% return volume in 30 days or that they buy 5-10 items a month or that they buyer 300 items a month and have an associated seller's account.
Seller_w6aLwkKdfu3L0
So how does this help when the buyer is a business or competitor purchasing goods and swapping with their inventory. Is it really the voice of consumers or voices of other resellers who could not sell it on another platform and returned it or swapped it with their inventory. There's no metric that shows us if this buyer is 3% return volume in 30 days or 15% return volume in 30 days or that they buy 5-10 items a month or that they buyer 300 items a month and have an associated seller's account.
Seller_2ocdeVST6pSqj
More ridiculous useless drivel being implemented by the geeks. Just keep giving us more things to worry about and monitor.
Seller_2ocdeVST6pSqj
More ridiculous useless drivel being implemented by the geeks. Just keep giving us more things to worry about and monitor.
Seller_fj3Pqu1VCf2GS
While more return insights seem helpful, this update doesn’t address the real issue—return abuse by bad actors. Sellers have no way to dispute false return claims, and the system doesn’t differentiate between legitimate customer dissatisfaction and competitor manipulation.
If Amazon truly wants to help sellers, it should:
- Track and limit frequent returners to prevent abuse.
- Allow sellers to dispute incorrect return reasons before penalizing their listings.
- Identify patterns of competitor-driven returns to prevent unfair listing damage.
Right now, this just feels like another tool that punishes sellers while doing nothing to stop fraudulent returns and bad actors gaming the system. Amazon, will you address return fraud before penalizing legitimate sellers?
Seller_fj3Pqu1VCf2GS
While more return insights seem helpful, this update doesn’t address the real issue—return abuse by bad actors. Sellers have no way to dispute false return claims, and the system doesn’t differentiate between legitimate customer dissatisfaction and competitor manipulation.
If Amazon truly wants to help sellers, it should:
- Track and limit frequent returners to prevent abuse.
- Allow sellers to dispute incorrect return reasons before penalizing their listings.
- Identify patterns of competitor-driven returns to prevent unfair listing damage.
Right now, this just feels like another tool that punishes sellers while doing nothing to stop fraudulent returns and bad actors gaming the system. Amazon, will you address return fraud before penalizing legitimate sellers?
Seller_aNsixtdBpnLRG
With NO WAY to refute the 'claim' we do not bother to review this page. It has ZERO meaning for us. The majority of our returns? Wrong Size. Why? B/C they were never taught how to use a ruler, don't own a ruler, just order one of each size b/c to lazy to use the ruler - No matter the volume of WORDS they do NOT (or CANNOT) READ or look at ALL the images.
and how many buyers are going to care about the returns badge if they order one of each knowing they will return what does not fit? Now they are encouraged to return seeing the badge.......
So AMZ instead of working on REAL WORLD issues of IP stealing, hacking of accounts, change of Brand Names, Attacks by competitors, they give the bot engineers busy work - I say let President Musk loose and see what changes happen within hours LOL
Seller_aNsixtdBpnLRG
With NO WAY to refute the 'claim' we do not bother to review this page. It has ZERO meaning for us. The majority of our returns? Wrong Size. Why? B/C they were never taught how to use a ruler, don't own a ruler, just order one of each size b/c to lazy to use the ruler - No matter the volume of WORDS they do NOT (or CANNOT) READ or look at ALL the images.
and how many buyers are going to care about the returns badge if they order one of each knowing they will return what does not fit? Now they are encouraged to return seeing the badge.......
So AMZ instead of working on REAL WORLD issues of IP stealing, hacking of accounts, change of Brand Names, Attacks by competitors, they give the bot engineers busy work - I say let President Musk loose and see what changes happen within hours LOL
Seller_r9wMm8LrE5iKj
Bl*w me. This badge is simply a way for scammers to find the products that are easiest to steal from sellers, and Amazon will not stop this abuse, but instead will further punish sellers for it because return rates are too high, even when they aren't valid returns. I hate this platform, and regret all the sellers that let this become a monopoly and monopsony.
Seller_r9wMm8LrE5iKj
Bl*w me. This badge is simply a way for scammers to find the products that are easiest to steal from sellers, and Amazon will not stop this abuse, but instead will further punish sellers for it because return rates are too high, even when they aren't valid returns. I hate this platform, and regret all the sellers that let this become a monopoly and monopsony.
