Use reviews to improve product launches with new Customer Review Insights
You can now access new, data-driven product insights to help launch successful products within the Customer Review Insights tab of the Opportunity Explorer.
You'll see the following new features:
- Review Trends (for brands) shows shifts in customer sentiment over the last six months to identify trends in positive and negative reviews.
- Parent ASIN insights provide an overview of customer sentiment and is especially helpful for ASINs with multiple variations as it summarizes customer review insights for the product. With parent ASIN-level insights, brands can now access an in-depth view of sentiment for their entire listing in one view.
- ASIN Benchmarking compare your product’s star rating to the category average star rating to strategically position your product and gain a competitive edge.
- Topic Drilldown Uncover frequently mentioned sub-topics in reviews for precise understanding of product attributes and customer experiences. Prioritize improvements that address core customer concerns for better products.
To view the new features, go to the Customer Review Insights tab within the Opportunity Explorer
Seller_lCX40xAkSs1xm
Is there a way to remove abusive reviews?
Seller_tAfXR7sVBEoZS
When Amazon only lets buyers leave reviews then maybe this would be helpful. If Amazon deleted obviously abusive reviews, this might be useful. If Amazon did not allow review mills to leave messages and fake accounts to leave bad reviews for tons of products they never bought, maybe this would be useful. If.....then Maybe Amazon would remain relevant.
Seller_Xm7GIVYKoKvcv
When will the customer reviews insights tab be available on all accounts? In our opportunity explorer, there is a video about it. Then when you click the button to use the insights, it just brings me back to the opportunity explorer homepage with no tab for the insights.
