Dear Amazon Team, @Seller_l7Jtck9jxnEA0

I am writing to report that the seller “qinggemaoyiAMZ” has violated Amazon's variation policy, again and again, infringing on my brand rights. Since April 2024, one of my best-selling ASINs has been repeatedly targeted by different sellers who merge unbranded ASINs with my branded ASIN to steal orders. This practice severely misleads customers into thinking they are purchasing my brand product, causing significant harm to both customers and my brand reputation.

Specific details are as follows:

Violation action: The seller “qinggemaoyiAMZ” merges three unbranded ASINs with my branded ASIN as all child products in terms of color, misleading customers to believe that these unbranded products belong to my brand, leading to deceptive purchasing behavior.

Time: The variation usually occurs between 12:00-16:00 GMT-7. To evade detection, the violating seller separates these variations at other times.

Evidence and Complaints:

I provided the screenshot violations in Complaint ID: 15821580931.

However, in Complaint ID: 15829956801, I found that no action was taken to address this issue.

Additionally, in Complaint IDs: 15821259081 and 15821293291, I received a response stating "no violation has been identified." This response was received in less than one minute upon submission. I am afraid that these complaints might not have been reviewed by a human.

The violating seller store link: https://www.amazon.com/sp?ie=UTF8&seller=ATLPNOFGBN9HJ

This kind of abusive practice has severely impacted my brand. I urge the Amazon team to take decisive action to prevent this behavior from recurring, to maintain a fair marketplace, and to protect consumer rights.

Thank you for your attention!

I am a new FBA seller and would like to sell branded products, how can and where i can get branded products with good price?

Hello Amazon,

Good day.

I ordered several competitor products on Amazon. To my surprise out of 18 products only 3 products had a brand that matched the listing that they were selling under.

Amazon policy is that the physical product and/or it's packaging must have the same brand on it as the listing does and generic non branded products are supposed to be sold under the brand GENERIC.

- I reported 7 of the listings via seller support

- I included a link to Amazon's branding policy page

- I submitted photos of the packaging and product (back and front)

All 7 cases were rejected. Example Case ID 16846802051

These sellers are stripping out every cost possible regardless of policy and this is not fair on other sellers trying to compete

@Seller_zukQNO61PzGck

@Seller_Udi0JNbTrsmUV

@Seller_1KYLYkgAlu4xX

Would one of you be able to help with this issue?

Thank you