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New coupon pricing requirements

by News_Amazon

Starting March 12, 2024, coupons will be subject to new pricing requirements as we continue to improve the coupons experience to build customer trust and, in turn, an even better selling experience for you.

Coupons are still required to have a discount percentage between the minimum (5% off) and maximum (50% off). Products will also be required to have a sales history before they are eligible to run, and a promotion price lower than either the "was price" or the recent lowest price.

If a product's price or discount doesn't meet these requirements, it won't be eligible for a coupon until all requirements have been met. If you receive a coupon error message, you can take the following actions:

Price history issue: To make this product eligible, create a sales history by selling more products to build the "was price." For more information on how the "was price" is calculated, go to Amazon policy on reference prices.

Increase discount: Make sure your promotion price is lower than the "was price" or the recent lowest price to make this product eligible.

Minimum/maximum discount issue: Update your sale price discount percentage to be between the minimum (5% off) and maximum (50% off) to make this product eligible.

To learn more about coupon pricing requirements and error messages, go to Understanding coupon errors.

Tags: News and Announcements
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Seller_tAfXR7sVBEoZS
In reply to: News_Amazon's post

Amazon has figured out yet another way to force everyone to sell below the actual cost of the item or loose sales to those who are willing to sell below cost or who have to sell below cost to move inventory.

Amazon, how does this work when we run a deal and discount the item. Are you saying the coupon price now hast to be less than the deal price. What happens after black friday deals, or other special sales? Is that the new baseline price we have to beat with our coupon price?

Oh, and thanks for giving everyone enough notice about this change to adjust pricing and inventory. Another profound example of why we sellers are leaving your platform.

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Seller_x6o9Gvi16YLhJ
In reply to: News_Amazon's post

How long do we need to be selling new products to have the "required sales history" to run a coupon? One week or one month?

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News_Amazon
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Products will also be required to have a sales history before they are eligible to run
This post has been updated by its author since it was quoted here.
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Seller_kP2ObpiacrM8G
In reply to: News_Amazon's post

Amazon also charges a redemption fee for coupons.

Redemption fees ($0.60 for every redemption) charged by Amazon.

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Seller_RbJUivBkEeSVW
In reply to: News_Amazon's post

so lets say i have a item with a 20% coupon and we decide to reduce it to 10% coupon i will no longer be allowed to do that ?

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Seller_4xZw28kqMR3sj
In reply to: News_Amazon's post

What if we run deals such as prime exclusive discount or coupon itself on products recently?

Does the discounted price affect the coupon discount rate for the new terms of coupon discount policy?

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Seller_laiQNKoKzEh8t
In reply to: News_Amazon's post

so there are no coupons on new ASINS because 'A Was Price is automatically computed and changes over time. The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited-time deal.'

Admis, please elaborate

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Seller_HJqOfI6It5W9C
In reply to: News_Amazon's post

will the coupon discounted price affect the WAS PRICE as the Prime Discounted price did ? for example, a $10 (was price also $10) ASIN, lets say now a 10% coupon is applied, the WAS PRICE will still be $10 or chanegd to $9 due to the 10% coupon?

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Seller_pdveCfpLbwIV0
In reply to: News_Amazon's post

coupons are not working, showing up as running but theyre not available to customers

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Seller_SKS9rkHJTMhWi
In reply to: News_Amazon's post
This post has been deleted
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Seller_LtCxu1GTO9roo
In reply to: News_Amazon's post

Amazon's Stupid Coupon Policy

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