Understanding how customers shop can help you make smarter decisions about your listings, pricing, and fulfillment strategy.

Here are three trends transforming how shoppers use their devices, purchase internationally, and pay at checkout:

• Mobile dominates shopping, but conversion still lags. 91% of shoppers now use smartphones to browse and buy, yet mobile converts at less than half the rate of desktop (1.53% vs. 3.4%) due to smaller screens and checkout friction. Mobile already accounts for over half of all cross-border purchases globally. Use Manage Your Experiments to A/B test mobile-optimized main images, titles, and A+ Content layouts to help close the conversion gap.
• Cross-border shopping is mainstream. Three in five shoppers globally now purchase from retailers outside their home market. Enroll in Amazon Global Selling to list your products across 19+ international marketplaces from a unified Seller Central account, with automatic translation and local currency pricing.
• Buy now, pay later is reshaping checkout behavior. Over a third of US shoppers made a buy now, pay later purchase in the past 90 days. This is a five-point increase year over year. In the UK, more than half of adults have now used buy now, pay later. Use Virtual Product Bundles (available to Brand Registered sellers) to create multi-item bundles that bring cart totals above the eligibility threshold.

For more insights into customer trends, go to Seller News.