What is A+ Content?

A+ Content is a tool that allows brand owners to enhance their product detail pages with rich media and detailed descriptions. This can lead to increased sales, better customer engagement, and improved search rankings.

Who Can Use A+ Content?

• Brand owners registered with Amazon Brand Registry
• Sellers enrolled in specific Amazon programs (e.g., Launchpad, Amazon Exclusives)

How to Create A+ Content:

1. Log into Seller Central: Access your Seller Central account.
2. Navigate to A+ Content Manager: Find the A+ Content Manager tool within your Seller Central account.
3. Choose Content Type: Select either Basic A+ Content or Premium A+ Content based on your needs and budget.
4. Create Your Content: Basic A+ Content: Use a variety of modules to add text, images, comparison charts, and more.
5. Review and Submit: Carefully review your content for accuracy and clarity before submitting.

Additional Tips:

Prioritize Key Information: Highlight the most important product features and benefits.

Use High-Quality Images: Clear and visually appealing images can significantly impact customer engagement.

Optimize for Mobile: Ensure your content looks great on both desktop and mobile devices.

Test and Iterate: Regularly monitor your A+ Content's performance and make adjustments as needed.

Note: A+ Brand Story content can be used to showcase your brand's history and values.

For more information check out the A+ content video in Seller University

By following these steps and best practices, you can create compelling A+ Content that drives sales and enhances your brand's reputation on Amazon.

Thank you,

Joey