Prime Big Deal Day: No Deal Recommendations? No Problem
Hello Sellers,
Did you read our Want to know more about Prime Big Deal Days? post last week, run to your deals dashboard, and see that you didn’t have any deal recommendations...😠...fear not! To help you participate and maximize sales during Prime Big Deal Days, we're sharing alternative promotional options to explore.
Welcome to the stage: Prime Exclusive Discounts and Coupons.
The basics:
- Prime Exclusive Discount (PED) - These are exclusive discounts for Prime members, highlighted with event badging in search results, product pages, and cart. This promotion type is available for Prime-eligible FBA products and qualifying seller-fulfilled items.
- Coupons: These are point-of-sale discounts with automated merchandising across the event page, search results, and product pages. This promotion type is available for single products or product sets.
Requirements for the event:
Prime Exclusive Discount (PED):
- Minimum 15% discount off ASIN reference price
- PED flat fee for Prime Big Deal Days will be $100 per campaign
Coupons:
- Minimum 5% discount
- Flat fee of $5 per coupon plus 2.5% of sales from units sold on coupon
How long you have:
Prime Exclusive Discount (PED):
- Submissions for Prime Big Deal Days are now open
Coupons:
- Submissions will open once event dates are publicly announced
Key inventory cutoff dates:
- Amazon Warehousing and Distribution (AWD): August 29
- Fulfillment by Amazon (FBA) Minimal shipment splits: September 10
- FBA Amazon-optimized shipment splits: September 19
For a deeper dive into the above information and lots more, please check out the FBA Peak Readiness Playbook help page.
If you have ANY questions on Prime Big Deal Days, PEDs, or Coupons? Drop them in the comments below!
Prime Big Deal Day: No Deal Recommendations? No Problem
Hello Sellers,
Did you read our Want to know more about Prime Big Deal Days? post last week, run to your deals dashboard, and see that you didn’t have any deal recommendations...😠...fear not! To help you participate and maximize sales during Prime Big Deal Days, we're sharing alternative promotional options to explore.
Welcome to the stage: Prime Exclusive Discounts and Coupons.
The basics:
- Prime Exclusive Discount (PED) - These are exclusive discounts for Prime members, highlighted with event badging in search results, product pages, and cart. This promotion type is available for Prime-eligible FBA products and qualifying seller-fulfilled items.
- Coupons: These are point-of-sale discounts with automated merchandising across the event page, search results, and product pages. This promotion type is available for single products or product sets.
Requirements for the event:
Prime Exclusive Discount (PED):
- Minimum 15% discount off ASIN reference price
- PED flat fee for Prime Big Deal Days will be $100 per campaign
Coupons:
- Minimum 5% discount
- Flat fee of $5 per coupon plus 2.5% of sales from units sold on coupon
How long you have:
Prime Exclusive Discount (PED):
- Submissions for Prime Big Deal Days are now open
Coupons:
- Submissions will open once event dates are publicly announced
Key inventory cutoff dates:
- Amazon Warehousing and Distribution (AWD): August 29
- Fulfillment by Amazon (FBA) Minimal shipment splits: September 10
- FBA Amazon-optimized shipment splits: September 19
For a deeper dive into the above information and lots more, please check out the FBA Peak Readiness Playbook help page.
If you have ANY questions on Prime Big Deal Days, PEDs, or Coupons? Drop them in the comments below!
6 replies
Seller_jvfhuXWiqaKrs
@Dougal_Amazon From the perspective of a seller who wants to offer a great deal and sell a lot of units, what is the point of running a Prime Exclusive Discount, instead of running a general deal offering the same discount to all Amazon shoppers? We're in the business of selling products, not Prime subscriptions, so why would we want to exclude the Amazon shoppers who aren't Prime Members?