The Easter Bunny will be here this weekend and while they are busy assembling Easter baskets, you could be putting together your very own bundles of products too!

If you are the brand owner AND use Fulfillment by Amazon (FBA), you have the option to create virtual bundles by selecting two to five ASINs that you believe would best compliment each other when being purchased from one single detail page. This allows brand owners to offer bundles without packaging items together or changing FBA inbound inventory.

There are a few pieces of criteria that need to be met when it comes to bundling products:

• ASINs need to belong to a brand that you own and that is registered in Brand Registry.
• ASINs need to have an active FBA inventory in the 'New' condition.
• Product bundles can be created only in the US Amazon store.
• Each component ASIN must be buyable on its own. This means that multipacks and “multi-box” items (single ASINs that ship in parts in multiple boxes) cannot be created with this tool.
• The following cannot be included in virtual bundles: gift cards, electronically delivered products (like digital music, video, and books), and renewed/used ASINs.

Examples of eligible and ineligible product bundles:

• Red pen (2) – This cannot be a bundle because there is only 1 ASIN.
• Red pen (1) + blue pen (1) – This can be a bundle.
• Red pen (4) + blue pen (7) – This can be a bundle because there are two unique ASINs.

Within your bundle, you may choose any ASIN to be the main component. (In an Easter Basket, that might be a giant milk chocolate bunny that is the size of your arm and if you try and eat it all you will probably get a stomach ache). 😆

The main component helps determine the search and browse categorization of the bundle. A bundle ASIN inherits search keywords from its main component ASIN. Once a bundle is created, the main component cannot be changed. If you need to do so, delete your bundle and re-create it. Use a different SKU or make sure to wait 24 hours before reusing the same SKU. (Note: It is prohibited to create a bundle that has the exact same components as an existing bundle but a different designated main component).

If you need to edit your bundle for any reason, the following attributes of a bundle ASIN are editable after the bundle has been saved: title, description, bullet points, price, and images. However, the products that make up the bundle, the main component, and the bundle’s SKU cannot be edited once saved. If these attributes are wrong, delete the bundle, wait 24 hours, then re-create it. If you re-create it, use a different SKU or make sure to wait 24 hours before reusing the same SKU.

Pricing your bundle is probably the next question that is top of mind, so let’s talk about it.

Product bundles can be priced lower than or equal to the sum total of prices of the products in the bundle. The most successful bundles typically offer attractive discounts. If a bundle price becomes higher than the sum of its component’s prices, then the bundle will lose Featured Offer eligibility. Bundle prices will remain the same even if the price of a component changes; it is the seller’s responsibility to monitor the bundle price and update it if component pricing changes.

Now hopping over to more virtual bundle pointers you should know:

• At this time, bundles may not be part of variation families.
• Virtual bundles can only be created and edited in Seller Central. There is no API/feed integration available.
• Bundles must meet all standard criteria to be eligible for Deals. (Note: Adding a bundle discount does not affect the price history of its component ASINs or their eligibility for Deals).
• Bundles are compatible with coupons and A+ content.
• Bundles are compatible with Sponsored Brands ads. They are not compatible with Sponsored Products at this time.
• Bundle ASINs have separate reviews and ratings from those of the component ASINs in the bundle.
• Orders are recorded as if each component of the bundle was purchased as part of the same order.
• Components of a virtual bundle can be returned separately. If your bundle had a discount, customers will receive a prorated refund upon return.
• Since all the products are fulfilled separately just as if they were purchased separately, there are no changes to fulfillment fees; all standard selling fees will apply.
• When a customer buys a virtual bundle, the sales are passed through to each of the components in the bundle and the bundle ASIN does not record a sale (according to most Seller Central reports). You can learn more about sales reports for virtual product bundles here.

That about wraps up our egg-cellent conversation on bundles. If you are on the hunt for more information about virtual bundles click →HERE← for the FAQ page and click →HERE← for a training video on how to put bundles together.

Have an egg-stra fun time building your bundles. Until next time from the Listings Lounge. 🐣

UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what Selling on Amazon subject matter you want us to feature next!s you want us to feature next!