Turn shoppers’ gift cards into January sales
Each January, shoppers with gift cards create a post-holiday revenue opportunity that you can capture with the right preparation.
Here's how to maximize your sales potential:
- Keep your momentum strong by maintaining healthy inventory levels. Our Fulfillment by Amazon (FBA) Demand Forecast tool can predict your inventory needs up to 40 weeks ahead, helping you stay in stock during this shopping period.
- Continue your promotional activities into the new year to attract gift card holders. Consider using coupons, lightning deals, best deals, and promotional pricing, as demonstrated in this Promoting Your Products video from Seller University, to stand out to these motivated shoppers.
- Gift card recipients often shop in categories like electronics, home goods, fitness, beauty, and books. Update your listings with AI-powered suggestions to improve titles, bullet points, and key attributes on your product details page. You can also use A+ Content to highlight product features that align with new year goals like fitness and personal organization.
For more inspiration, learn how one Amazon seller successfully targets customers shopping with gift cards post-holiday in our latest Amazon seller story.
Turn shoppers’ gift cards into January sales
Each January, shoppers with gift cards create a post-holiday revenue opportunity that you can capture with the right preparation.
Here's how to maximize your sales potential:
- Keep your momentum strong by maintaining healthy inventory levels. Our Fulfillment by Amazon (FBA) Demand Forecast tool can predict your inventory needs up to 40 weeks ahead, helping you stay in stock during this shopping period.
- Continue your promotional activities into the new year to attract gift card holders. Consider using coupons, lightning deals, best deals, and promotional pricing, as demonstrated in this Promoting Your Products video from Seller University, to stand out to these motivated shoppers.
- Gift card recipients often shop in categories like electronics, home goods, fitness, beauty, and books. Update your listings with AI-powered suggestions to improve titles, bullet points, and key attributes on your product details page. You can also use A+ Content to highlight product features that align with new year goals like fitness and personal organization.
For more inspiration, learn how one Amazon seller successfully targets customers shopping with gift cards post-holiday in our latest Amazon seller story.
2 replies
Seller_Ha6JyVvDK6Ybs
We can't even keep up with the returns as they are not outpacing sales and having to cancel orders because item that sells today Amazon is claiming late delivery risk and charging 20-30% more on shipping or item is not claims protected which we also notice the orders are like this these customers 100% claim they do not get so is this Amazon pnow pushing more theft costs onto sellers as it sure seems like it! We are Turing the bay gift cards into good sales Amazon is nothing but returns and theft at the moment!
Seller_r9wMm8LrE5iKj
A) How is this in any way connected to gift cards? These "recommendations" are no more valid for gift cards than for anything else.
B) I can pretty much skip all these news articles, as the "news" is either summarized as "we continue to make the selling experience worse; here is today's papercut" or "give us more money (or else)".
If your job is to irritate your sellers, you're doing a spectacular job. Five stars!
