We’ve launched the Prime Day 2023 Brand Guide to help you have a smooth and successful Prime Day. The guide includes recaps and best practices on available brand programs, like A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics.

As a registered brand, choosing the right program for Prime Day is crucial. Brands that advertised leading up to and during Prime Day had a 216% increase in awareness and 214% increase in considerations, compared to the week prior.¹

^{1Amazon Internal Data, 2021, US, CA, MX, UK, DE, JP, AU}

To help improve your conversion rates and sales this Prime Day, go to Prime Day 2023 Brand Guide.