We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

• Launch Viable Selection
• Establish Brand Identity
• Grow Brand Awareness
• Build Brand Loyalty
• Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.