Refresh your A+ Content for early success this year
Start 2026 strong by refreshing your A+ Content. January offers an ideal opportunity to optimize your top ASINs before first quarter traffic peaks. Updated images, comparison charts, and video modules can boost conversion rates as customer traffic increases.
Start by replacing seasonal or dated images with evergreen lifestyle shots optimized for mobile viewing, where customers will see them most.
Smart use of comparison charts and video help customers make confident purchase decisions. Review your product comparison modules, which are the comparison charts in your A+ Content that let customers compare products side-by-side, and ensure they show current data and position your products accurately.
If you haven't explored video modules in A+ Content, consider adding brief product demos or how-to guides. Update your brand story modules to reflect your current positioning and any new product lines you're launching in 2026.
Small investments in A+ Content optimization this month can deliver measurable improvements in conversion rates and customer engagement throughout the year.
To learn more about how to optimize your A+ Content, go to What is A+ Content? in Seller Central.
Refresh your A+ Content for early success this year
Start 2026 strong by refreshing your A+ Content. January offers an ideal opportunity to optimize your top ASINs before first quarter traffic peaks. Updated images, comparison charts, and video modules can boost conversion rates as customer traffic increases.
Start by replacing seasonal or dated images with evergreen lifestyle shots optimized for mobile viewing, where customers will see them most.
Smart use of comparison charts and video help customers make confident purchase decisions. Review your product comparison modules, which are the comparison charts in your A+ Content that let customers compare products side-by-side, and ensure they show current data and position your products accurately.
If you haven't explored video modules in A+ Content, consider adding brief product demos or how-to guides. Update your brand story modules to reflect your current positioning and any new product lines you're launching in 2026.
Small investments in A+ Content optimization this month can deliver measurable improvements in conversion rates and customer engagement throughout the year.
To learn more about how to optimize your A+ Content, go to What is A+ Content? in Seller Central.
5 replies
Seller_65ey1OIGi97hp
Quick question about Premium A+ eligibility for Video A+. I already have five approved Basic A+ Content modules and have applied Brand Story to all active ASINs. However, I still have a few deactivated ASINs in my catalog, and there’s no option to apply Brand Story to those.
Does Deactivated ASINs still need Brand Story applied, or applying Brand Story to all active ASINs is sufficient to unlock Premium A+?
Just trying to confirm whether deactivated catalog ASINs could block Premium A+ activation. Thanks in advance!
Seller_zSWez2Mzpdboa
The Only success at Amazon, is Amazon levying more and more fees against 3PL sellers, and "acquiring" merchandise by "losing" inbound shipments, then denying receipt, and finally short-changing reimbursements.
Daddy needs a bigger boat.
Seller_aM7P5U7WUu86y
A+ CONTENT is now being hidden behind the "see more" drop down!! I looked at my detail pages today and, on some of my listings, instead of the rich content I have to describe my product, there is an AI BOT ready to answer questions. This is WRONG!!
Please correct this. You encourage us to make the content and then hide it.
