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New Brand Registry enrollment process

by News_Amazon

If you want to enroll in Amazon’s Brand Registry program for the first time or enroll a new brand, we have an updated enrollment process involving two new requirements.

If you are a brand owner, you will need to provide at least one image that shows your brand name, logo or other identifying mark on a product and/or packaging. You will also need to provide at least one ASIN for each product category in which the brand is sold. This will help Brand Registry better identify the brand being enrolled. For brands not sold on Amazon, there will be an option to self-report product categories instead of providing an ASIN.

For more information about Brand Registry including eligibility and FAQ, click here .

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Seller_I4LlsOOsCQD2r
In reply to: News_Amazon's post
  • Does it mean before I get the trademark registration certificate, I only need to provide the above documents,I can enroll in Amazon’s Brand Registry? Thanks very much!
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Seller_49zzPogrZJAC4
In reply to: News_Amazon's post

Same question, does that mean we can enroll without trademark?

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Seller_MbIOioB1Vfhpf
In reply to: News_Amazon's post

This requirement seems backwards. For a new Seller, Brand Registry should be set up prior to loading products (otherwise triggering the new “you need permission to register products for this brand” - which is an ordeal in itself). Linking the ASINs should be an after-the-fact step during which the registered brand is clearly applied to each product. If you need a brand to identify categories… that is fine… but typically this is too early in the process to identify individual ASINs.

Really, all these steps should be in one place… in the brand registry application and not sprinkled throughout the process causing delays.

Initial category approval and proof of products should also be a part of the account registration process… making set-up more streamlined and efficient - and not creating surprise steps or unexpected delays for new Sellers.

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Seller_QUJPwS8fQfnE3
In reply to: News_Amazon's post

Excellent news!! loved it!!

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Seller_GY3LWZlyWkBjb
In reply to: News_Amazon's post

There’s 3 roles as we know. Rights Owner, Agent, and Administrator. Does other hidden roles exists outside those roles? one brand granted us “Content Contributor” role can anyone answer this?

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Seller_eItrtgyKvpNH3
In reply to: News_Amazon's post

The second requirement states “You will also need to provide at least one ASIN for each product category in which the brand is sold.”

I’m a little confused here, that this mean that if I am not the brand owner I cannot create a new listing if the product is not sold currently in Amazon?

Let’s say I am bringing a new product with a new brand from overseas that has never been sold in the US, normally I would create a listing with UPC code. That this mean the product has to have an ASIN being sold currently in Amazon?

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Seller_haJIXAKUSKCF0
In reply to: News_Amazon's post

I am wondering Can I change the Brand Name from Brand1 to Brand2? If I am not BRegistred yet ?

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Seller_oLAoN61vrdjI7
In reply to: News_Amazon's post

Amazon asked me to provide evidence of using the brand, although I submitted an ITU Trademark.
Does anyone know anything about it?

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Seller_uLRBR3MMJu4UD
In reply to: News_Amazon's post

Is it possible to apply for brand registry while trademark is pending? There was a page that used to accept this request but the link is broken. Please advise. Thanks.

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