Navigate the New Seller Central 🔖 Bookmark These Resources
Hey sellers! 👋
If you've noticed the option to switch back to classic Seller Central is gone, here's what you need to know: the new Seller Central will soon be the default experience for all sellers.
The good news? All your tools are still here — they've just been reorganized into six dedicated workspaces: My business, Products, Supply chain, Orders, Finance, Marketing and Account Health.
3 Ways to Find Any Tool
- Click a workspace tab at the top of the homepage to go directly to that area.
- Open the navigation menu (top-left corner of any page) to browse tools within each workspace.
- Use the search bar at the top of the site — type the name of any tool and click the result.
Bookmark These Two Pages
Save these help articles for quick reference anytime you need to locate a tool:
📌 Where to Find Your Tools in the New Seller Central — A detailed guide showing exactly where every tool now lives across all six workspaces.
📌 New Seller Central Experience — An overview of how the new experience is organized, including workspaces and the Action Center.
Nothing Has Changed Behind the Scenes
- Your account data, listings, inventory, and order history are all the same.
- Your SP-API integrations and third-party tools continue to work.
- Your advertising campaigns, promotions, and FBA settings are unaffected.
The new layout was built on feedback from sellers like you to make managing your business faster and easier. Bookmark those two links above, and you'll always have a quick reference when you need it.
Have a question about where to find something? Drop it in the comments — we're here to help!
Navigate the New Seller Central 🔖 Bookmark These Resources
Hey sellers! 👋
If you've noticed the option to switch back to classic Seller Central is gone, here's what you need to know: the new Seller Central will soon be the default experience for all sellers.
The good news? All your tools are still here — they've just been reorganized into six dedicated workspaces: My business, Products, Supply chain, Orders, Finance, Marketing and Account Health.
3 Ways to Find Any Tool
- Click a workspace tab at the top of the homepage to go directly to that area.
- Open the navigation menu (top-left corner of any page) to browse tools within each workspace.
- Use the search bar at the top of the site — type the name of any tool and click the result.
Bookmark These Two Pages
Save these help articles for quick reference anytime you need to locate a tool:
📌 Where to Find Your Tools in the New Seller Central — A detailed guide showing exactly where every tool now lives across all six workspaces.
📌 New Seller Central Experience — An overview of how the new experience is organized, including workspaces and the Action Center.
Nothing Has Changed Behind the Scenes
- Your account data, listings, inventory, and order history are all the same.
- Your SP-API integrations and third-party tools continue to work.
- Your advertising campaigns, promotions, and FBA settings are unaffected.
The new layout was built on feedback from sellers like you to make managing your business faster and easier. Bookmark those two links above, and you'll always have a quick reference when you need it.
Have a question about where to find something? Drop it in the comments — we're here to help!
134 replies
Seller_DCFkzXP9HeKJd
"The good news?"
I think I would have avoided that phrase.
Seller_DdnRy8nDnyiu2
Ridiculous…… It's clear that the sellers are all opposed to it
Seller_KYxLGkYZQU0Ie
To say I HATE this change would be a vast understatement! It serves no practical purpose that I can see. It takes up considerably more screen real estate, requires endless scrolling to find information that was previously easy to locate, and forces experienced sellers to start all over as if we're newbies trying to figure out the system.
And finally, it generates a panic attack when you first open Seller Central and wonder what the heck happened to everything!
For the life of me, I will never understand why Amazon feels compelled to continually redesign things that were working instead of having all those coders and designers focus on fixing the things sellers and customers have been complaining about for years.
Seller_im59mOSge9c7v
The most annoying page ever—I really can't stand it anymore!!!
Seller_5S77ehtlGIA21
once again making this more difficult. I had to search for 20 minutes to find all my stuff that was once right there.
So how does it make it better for US? the sellers? Leave it alone. switch it back. HATE IT.
Seller_6YmLhPNq8KwM9
when in doubt use the search box at the top and you get link options or seller assistant who actually has solved a few requests better than support even to change a category.
Seller_6CHdNowsZvKJu
If you guys have nothing better to do, just take a day off—don’t cause trouble for sellers.
Give me back the original, clean, and efficient seller central!
Seller_aktpC4RzBl8fh
quite hard to use, especially when it to comes to payment section,
Seller_EBwdnIbrRzrya
No it wasn't, nobody asked me and no two sellers are alike.
