You can now offer Prime Exclusive Deals anytime throughout the year, not just during events like Prime Day, so you can create Prime deals when it makes sense for your business.

Prime Exclusive Deals are available only to Prime members, who shop more frequently and make repeat purchases more often than other customers. These deals let you offer promotional prices to Prime members while still offering standard prices for other customers.

Prime Exclusive Deals receive dedicated placements on the Deals page and Amazon homepage. We also feature Prime Deal badges in search results and targeted customer communications, making them easy for Prime members to find.

To see if your products qualify for Prime Exclusive Deals, go to the deals recommendations dashboard and search the Eligible Audiences column for Prime Members.

To learn more about Prime Exclusive Deals, go to the Prime Exclusive Deals help page.