Get increased New Selection Program (2026) benefits starting July 30
Effective July 30, 2026, the New Selection Program (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.
If you’re currently enrolled in our existing New Selection Program, you’ll automatically receive New Selection Program (2026) benefits for new branded FBA ASINs that launch starting July 30, through October 31, 2026, as an introductory offer.
To continue to receive New Selection Program (2026) benefits after October 31, you must confirm your enrollment on Enroll in New Selection Program (2026). From July 30, the existing New Selection Program will end.
New benefits for an eligible new-to-FBA product include (applicable from first inventory received date):
- Instant fee credits equivalent to capping referral fees to 10% (or your existing rate, whichever is lower) on your first 100 units and 5% (or your existing rate, whichever is lower) on the next 100 units. Credits apply to major fees, like referral and fulfillment fees.
- $50 in coupon variable fee credits and $75 in Vine enrollment fee credits (applied to middle tier), usable within the first 60 days.
- Free storage, free customer returns, free liquidations on your first 200 units for the first 120 days.
- No low-inventory-level fee and storage utilization surcharge on your first 200 units for the first 120 days.
- 45-day extension on the above benefits when using the Vine Pre-launch service.
For more information, go to New Selection Program (2026).
Get increased New Selection Program (2026) benefits starting July 30
Effective July 30, 2026, the New Selection Program (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.
If you’re currently enrolled in our existing New Selection Program, you’ll automatically receive New Selection Program (2026) benefits for new branded FBA ASINs that launch starting July 30, through October 31, 2026, as an introductory offer.
To continue to receive New Selection Program (2026) benefits after October 31, you must confirm your enrollment on Enroll in New Selection Program (2026). From July 30, the existing New Selection Program will end.
New benefits for an eligible new-to-FBA product include (applicable from first inventory received date):
- Instant fee credits equivalent to capping referral fees to 10% (or your existing rate, whichever is lower) on your first 100 units and 5% (or your existing rate, whichever is lower) on the next 100 units. Credits apply to major fees, like referral and fulfillment fees.
- $50 in coupon variable fee credits and $75 in Vine enrollment fee credits (applied to middle tier), usable within the first 60 days.
- Free storage, free customer returns, free liquidations on your first 200 units for the first 120 days.
- No low-inventory-level fee and storage utilization surcharge on your first 200 units for the first 120 days.
- 45-day extension on the above benefits when using the Vine Pre-launch service.
For more information, go to New Selection Program (2026).
2 replies
Seller_jvfhuXWiqaKrs
@News_Amazon Why don't you start this program right now? By telling sellers the benefits don't kick in until July 30, you're incentivizing sellers to wait, depriving Amazon of new selection for six weeks.
Seller_Ggt6s7zXEwLbA
Increased Benefits
- Fee credit up to 12% reduced to 10% or lower
- Free liquidation period reduced from 180 days to 120 days
- Free returns period reduced from 180 days to 120 days
There's some actual benefits with increased unit numbers, but when you don't see a table comparison showing "increased benefits" it's often a red flag you're being gaslighted.
August 23 is 120 days before December 21st so those are some rough benchmarks for when to launch new products, see if they sold during Christmas, then trash them.
Note the reduced time frame may give products less time to naturally obtain traction, so this can be a hidden push to pay Amazon more for advertising.
