Want to know more about Prime Big Deal Days? [update August 14]
Hello Sellers,
Prime Big Deal Days are approaching, and while event dates are still being finalized, I encourage experienced sellers to start preparing your deal submissions now. Amazon is now accepting submissions for Prime Big Deal Days via the Create a new deal workflow in the deals dashboard until August 21st, 2025.
What is Prime Big Deal Days?
Prime Big Deal Days is Amazon's major shopping event ahead of the holiday season that offers Prime members exclusive deals and savings across all categories. Think of it as an additional Prime Day-style opportunity to reach millions of deal-seeking customers.
For those new to this event, I'm here to help guide you through the process. Have questions? Ask them below and I'll share what information is currently available. Keep an eye out in the forums for additional details as the event dates get closer.
[Update] The FBA peak readiness playbook help page launched this morning that has a TON of dates, requirements and best practices!
Best, Dougal
Want to know more about Prime Big Deal Days? [update August 14]
Hello Sellers,
Prime Big Deal Days are approaching, and while event dates are still being finalized, I encourage experienced sellers to start preparing your deal submissions now. Amazon is now accepting submissions for Prime Big Deal Days via the Create a new deal workflow in the deals dashboard until August 21st, 2025.
What is Prime Big Deal Days?
Prime Big Deal Days is Amazon's major shopping event ahead of the holiday season that offers Prime members exclusive deals and savings across all categories. Think of it as an additional Prime Day-style opportunity to reach millions of deal-seeking customers.
For those new to this event, I'm here to help guide you through the process. Have questions? Ask them below and I'll share what information is currently available. Keep an eye out in the forums for additional details as the event dates get closer.
[Update] The FBA peak readiness playbook help page launched this morning that has a TON of dates, requirements and best practices!
Best, Dougal
31 replies
Seller_dkvNFPkFjSVLg
please stop doing prime days of any sort. They are horrible for sellers.
Seller_JbzGAweIZkDCf
What is eligibility criteria of Prime Big Deal Days? At least discount?
Seller_APRhhHuYfi2wu
Hi Dougal,
Thanks for the update.
Would you please share the expected Date range & duration for Prime Big Deal Days this year so we can plan our inventory and promotions accordingly?
Best,
Nik
Seller_fm3xIZaclgCrK
NO. It's a waste of time unless your a Chinese factory that has become an Amazon vendor. And you have to many rules to participate in Prime Day for sellers that have copyrights, trademarks, patents, and are enrolled in Brand Registry.
Participating in Temu's Big Deal Days is a complete waste of time.
Seller_WU1Q72CCn8gHU
Honestly, based on my experience with several Amazon prime day and prime big deal events, sales before and after the promotion are almost at a standstill. During the prime day , the product price is even lower than the cost, meaning sellers make no profit and have to pay high advertising fees.
If you don’t run ads for your product, your ranking will quickly drop, negatively affecting sales for a long time. It's a sad situation for future sales.
Seller_rAVtAnjPXrNg3
Agree with previous comments regarding Prime Days not being a benefit to sellers. Sales before and after suffer, while sales during Prime Days are net losses for sellers now dealing with new fees: shipping placement fees, return processing fees, adding a .01 to product measurements that throw your product fba fees into the next higher fee tier (really .01?). The increased fees, Prime Days discounted price requirements, plus increased ppc costs are just asking too much of sellers. And Amazon offering shipping programs for direct shipments from China with no placement fees, is a slap in the face to US manufacturers competing with CCP subsidized manufacturing.
Seller_EkbLZUYSpmJEy
Sellers do not have access to links going to the .dev part of Amazon.
This ...
Should go to this ...
... for the sellers to see.
Also, links into the .in website require the seller to be a part of that marketplace.
This ...
Should go to this ...
... for sellers in the US marketplace to be able to see.
Hopefully, these updates will help the sellers to see the references you were trying to provide them.
Cheers, Lost_My_Marbles
Seller_aNryBfYO3DTmL
I get why Amazon wants to do Prime Day multiple times a year, but from a seller perspective when you factor in low sales the week before and after Prime Day, increased PPC costs and discounts, the net is a loss for many sellers. Not a fan.
Dougal_Amazon
Hello Sellers,
To answer some of your questions that I was unable to yesterday, I have added a link and updated my original post today (August 14th) to the new FBA peak readiness playbook help page.
If anyone still has questions, please feel free to ask here!
Best, Dougal
