New generative AI-powered shopping assistant launches in the UK
We recently launched Rufus, an AI-powered shopping assistant that helps customers make informed purchase decisions, to a subset of customers in Amazon’s UK mobile app.
Rufus is trained on Amazon’s product catalogue, customer reviews, community Q&As, and information from across the web to help answer customer questions on shopping needs and products, provide comparisons, and make recommendations.
Rufus launched in beta to a subset of UK mobile app customers, and will roll out to additional UK customers in the coming weeks. Customers in the US have already asked Rufus tens of millions of questions, and we’re excited to introduce it here too.
Over the past year, we’ve introduced a number of new generative AI-powered capabilities on Amazon’s store. This includes tools to list new products and leverage AI-generated summaries to quickly digest large numbers of product reviews. We’ll continue to test new features as we invest in Gen AI across all of our businesses.
To find out more, go to About Amazon.
4 replies
Seller_540qgZMXuuXdD
I just don't trust Amazon to get this right. Rouge sellers can already hi-jack listings, get fake reviews etc. What's stopping them from exploiting this?
Seller_i38MVIJDH23AY
Well I hope this AI is better than the awful service offered by Seller Support.
If buyers had to deal with that level of service there would be no buyers left within a week.
Seller_DQEYkVHigf9Gr
When Amazon has nothing to do, the sellers must accept such a s.....t ideas from amazon's team.
Seller_nT7psArrIHc2I
Personally I find it just gets in the way when I am trying to search so I just send it off the screen. There should be a toggle to turn it off.
And I did read recently that sellers can buy access to rufus to display their produces. So basically it will just be another vehicle for paid advertising by the big boys.
There is also an AI assistant coming for sellers to assist with inventory at some point called Amelia. I believe it is being tested in the USA right now.
